i.
Onboarding sequences
First 14-30 days post-signup. The single highest-ROI email program — every percent of activation lift compounds through retention.
Marketing/Email
Email that compounds, not just sends.
Lifecycle email and marketing automation built around the customer journey, not the campaign calendar. Strategy and operators on HubSpot, Klaviyo, Customer.io.
Onboarding · Retention · Win-backBehavior-triggeredFlat retainer$4K – $12K / monthCalifornia-wide
Quick answer
How much does email marketing cost?
Email marketing services cost $1,500 to $8,000 per month plus platform fees. Lifecycle campaigns with 4–6 sends/month, design, and reporting run $1,500–$3,500/mo. Full programs with segmentation, automation, A/B testing, and sales-handoff workflows scale to $5,000–$8,000/mo.
Updated 2 min read
Most companies under-invest in lifecycle email because the work is invisible. There's no campaign launch to celebrate, no big creative reveal — just a set of automated sequences quietly recovering 5–15% of would-be churn, lifting onboarding activation, and reactivating lapsed customers month after month. We build the lifecycle layer most teams never quite get to.
For SaaS, 15–40% of MRR can be attributable to lifecycle email at maturity. For e-commerce, 25–45% of revenue. For B2B services, the impact is measured through pipeline influence and brand recall. Most engagements pay back in 60–90 days post-launch. We work in your existing tool — HubSpot, Klaviyo, Customer.io, Iterable, Braze — and only migrate when the existing tool is structurally limiting.
Programs we run
Six core programs.
ii.
Lifecycle automations
Behavior-triggered emails based on product usage, billing events, milestones. Built once, runs forever, surfaces revenue you would have missed.
iii.
Retention + churn-risk triggers
Identifies at-risk accounts via usage signals and routes them to save flows — outreach, success calls, win-back offers. Recovers 5-15% of would-be churn.
iv.
Win-back campaigns
Lapsed-customer reactivation series. The cheapest revenue you'll book all year — most companies leave it on the table.
v.
Newsletter + content programs
If your business benefits from owned-audience trust (B2B services, agencies, consultants), a real newsletter pays back better than paid social.
vi.
Transactional + product comms
Receipts, alerts, status updates. Boring on paper, hugely impactful for brand perception. We design them like the rest of the brand.
Platforms we operate
Tools we work in.
- HubSpot
- Klaviyo
- Customer.io
- Iterable
- Braze
- Mailchimp
- ConvertKit
- Beehiiv
“By far the best experience I've had filming video.”
Michael Shuffet
Founder & CEO, Compose AI
FAQ
Common questions.
What's a realistic ROI for lifecycle email?
For SaaS: 15-40% of MRR can be attributable to lifecycle email at maturity. For e-commerce: 25-45% of revenue. For B2B services: less direct — measured through pipeline influence and brand recall. Most engagements pay back in 60-90 days post-launch.
Do you write the copy or do we?
We write it. That's a core part of the service. We work with your product team or founder to capture voice, then own the writing. Clients review and approve — they don't supply finished copy.
What's the cost?
$4-12K/month retainer typical. Scales with channel mix and sending volume. We do not bill on percent-of-revenue — your incentive and ours stay aligned with sustainable lifecycle health, not last-touch volume.
Do we keep our existing tool, or do you have a recommended stack?
We work in your existing tool. HubSpot, Klaviyo, Customer.io, Iterable, Braze — all fine. We help you migrate only when the existing tool is structurally limiting (rare for most companies under 5M contacts).
Get started
Ready to make email compound?
Tell us about your stack, your funnel, and where the lifecycle is leaking. We'll scope the program that fixes it.
Start a projectHave one specific question? Email hello@werz.ai