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Launch films for AI companies.

AI products are easy to over-explain and hard to make human. WERZ turns the product, the use case, and the buyer's moment of value into launch films, narrative commercials, product stories, and campaign cutdowns. Published work includes Giga AI, Compose AI, Eightfold, and TalentSky.

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Client
Giga AI
Format
Narrative commercial · 21:9
WERZ role
Concept · live-action production · edit · color
Delivered
Hero film / silent homepage loop / 06 frame stills
Giga AI narrative commercialCompose AI product launchEightfold 30-second spotTalentSky paid creativeLive action + product motion

Featured film

The Call, for Giga AI.

A real-time translated phone call that moves from urgency to human connection — the technology stays in the background until the moment it matters.

The Call, for Giga AI.

Ways to work together

A launch, or the work that comes after.

Production across the US, with experience in Germany. We scope locations, crew, and post-production around the project.

Launch film + supporting assets

For a product debut, research demo, funding announcement, or first customer deployment. Start with the audience and one clear product story.

The scope
A main film with agreed cutdowns, captioned versions, press b-roll, stills, and presentation loops. Deliverables and revision rounds are written into the proposal.
The schedule
We work backward from your launch date through script approval, access, filming, editing, and final review. Location access and technical review set the critical dates.
The budget
Shoot days, locations, crew, talent, product capture, motion design, and version count determine the quote. Existing footage can reduce new capture.
See the Cosmic-1 launch film

Ongoing technical content

For teams with footage to use and progress to share. Turn demonstrations, founder interviews, and field work into a consistent stream of finished content.

Start with your library
Send sample footage and references. We check image and sound quality, product accuracy, usage permissions, and gaps before recommending edits or a new shoot.
Agree on a cadence
Scope short edits, captions, aspect ratios, review rounds, and delivery dates by batch. Filming and substantial new animation are quoted separately.
Keep it current
A named client reviewer confirms technical claims before release. New deployments can add footage for future launch, sales, recruiting, and website uses.
See the ongoing Cosmic productions
Send a launch briefDiscuss ongoing contentWe respond within one business day. No call required.

More completed work

Products made understandable.

Compose AI · A writing assistant on screen

Compose AI · A writing assistant on screen

Live action and product capture introduce a browser-based writing assistant. The product behavior stays close to the user problem, inside a short launch edit.

30-second product spot · Live action + product capture

MyGuyMarket · A marketplace introduction

MyGuyMarket · A marketplace introduction

A concise launch teaser for a marketplace connecting customers and service providers. Live action and motion graphics give the audience a quick introduction to the product.

21-second teaser · Live action + motion

04
AI platforms in the public portfolio — Giga AI, Compose AI, Eightfold, TalentSky
:15–:45
Published cutdown lengths across the four campaigns
21:9
Cinematic aspect of The Call, also cut as a silent homepage loop
06
Frame stills published from The Call
Updated 4 min read

The best AI video is rarely a tour of model features. It starts with the job the product performs for a real person. For Giga AI, that meant a narrative commercial built around a translated phone call. For Compose AI, it meant product-launch creative that made a browser-based writing assistant understandable quickly.

WERZ has also produced published campaign work for Eightfold and TalentSky. These are separate examples with different audiences and formats; they are not presented as evidence of a universal conversion result. The common process is to define the audience, proof, and distribution plan before deciding what belongs on camera.

When the product includes physical systems, field deployment, or hardware, the scope may fit the deep-tech or robotics production workflow instead. Software-first launches usually combine live action, product capture, motion design, and modular edits for the website, sales team, paid media, and investor updates.

Contact sheet

Six frames, one phone call.

Selected frames from The Call: the warm home, the cool interpreter console, and the split compositions that carry the story. Click any frame.

Giga AI / The Call / 06 frames / 21:9 / narrative commercial

Project page

Clip bank

Launch films and paid cutdowns.

The supporting work: a product-launch film for a browser-based writing assistant, a 30-second brand spot, and two paid-social cuts — each built for one buyer moment.

CA-01Compose AI launch film
EF-30Eightfold :30 spot
TS-15TalentSky :15
TS-12TalentSky :12
CA-02Compose AI clip 2

01 launch film / 04 cutdowns / 16:9 / autoplay in view, muted

AI and startup work

Selected work

Four products, four jobs.

Each film had one job — make a buyer see their own problem in the product. Different formats because the jobs were different.

  1. Split frame from The Call: the interpreter smiling and the grandmother laughing on the phone21:9
    Giga AI / Narrative

    The Call

    A real-time translated emergency call, told as a two-location drama. The product is the reason the story resolves, not the subject of it.

    Narrative commercial / 21:9 / 06 stills
  2. Frame from the Compose AI product launch filmLaunch
    Compose AI / Product launch

    Writing assistant, explained fast

    Product-launch creative that made a browser-extension writing assistant understandable in one viewing, with live action and product capture scoped as one system.

    Launch film / :45 cut / product demo
  3. Frame from the Eightfold 30-second brand spot:30
    Eightfold / Brand spot

    Thirty seconds of talent intelligence

    A 30-second spot for an enterprise talent-intelligence platform: live action, motion graphics, and a single product behavior the buyer can repeat back.

    :30 spot / live action / motion graphics
  4. Frame from the TalentSky 15-second video ad:15
    TalentSky / Paid creative

    Cutdowns built for the feed

    Fifteen- and twelve-second paid-social ads for an AI-assisted upskilling network — strong first frames, captions, and product context inside the first three seconds.

    :15 + :12 / paid social / motion
All AI and startup work

Formats

AI video for the whole launch.

Narrative commercials
i.

Narrative commercials

Human stories that demonstrate why the product matters without turning the film into a feature tour. Best when trust, emotion, or a high-stakes use case is central to the sale.

Product launch films
ii.

Product launch films

A concise product story built for launch day, the homepage, founder posts, investor updates, and sales follow-up. Live action and interface capture are scoped as one system.

Paid-social cutdowns
iii.

Paid-social cutdowns

Short-form versions planned before production: strong first frames, clear product context, captions, and aspect-ratio variants for LinkedIn, YouTube, Meta, and CTV placements.

Product demos
iv.

Product demos

Screen capture, UI animation, voiceover, and live context organized around one workflow the buyer needs to understand—not a tour of every available feature.

Split frame from The Call: the interpreter at his console and the caller at home
v.

Founder and investor stories

Founder-led narrative for fundraising, category education, and recruiting. Technical claims and future-looking statements remain subject to client review and approval.

Frame from the second Compose AI product ad
vi.

Customer proof

Customer stories built around a specific operating problem, approved evidence, and the implementation context a buyer needs before the next meeting.

Client voice

What AI founders say.

“By far the best experience I've had filming video.”
Michael Shuffet
Founder & CEO, Compose AI
“Every single person I've shown it to says, 'I understand what it is.' That's a successful video.”
Rick Devine
Founder & CEO, TalentSky

Process

From technical brief to buyer clarity.

  1. 01

    Define the buyer moment

    Choose the audience, the problem they recognize, and the one product behavior the film must make clear. This becomes the decision filter for every scene and line.

  2. 02

    Select the proof

    Map what can be shown in product, live action, customer context, interface capture, or approved motion. The client confirms product claims, permissions, and release requirements.

  3. 03

    Plan the asset system

    Scope the hero film, short cuts, vertical versions, silent homepage loop, still frames, and sales edits before the shoot so launch channels do not compete for leftovers.

  4. 04

    Produce and review

    Film, edit, animate, caption, and version the campaign. Product and technical review happen against the approved brief before final delivery.

Use cases

The moments AI teams need to explain well.

Product launch

Homepage hero, launch post, press outreach, demo-day playback, and paid cutdowns built around the same product story.

Category education

Explain a new workflow or market category without relying on generic AI imagery or unsupported future-state claims.

Enterprise sales

Give buyers, champions, and procurement stakeholders a concise piece they can share internally after the meeting.

Fundraising

Founder context, product behavior, and real-world relevance packaged for investor meetings and updates.

Recruiting

Show the mission, technical challenge, and people behind the product to candidates who have multiple credible options.

Paid media

Cutdowns planned in the same scope as the hero film, so the feed gets purpose-built first frames instead of leftovers.

Quick answer

What should an AI company video actually show?

An AI company video should make the user problem and product value understandable before it explains the model. The right format may be a narrative commercial, product launch film, live demonstration, founder story, or customer proof piece. WERZ chooses the format around the buyer and distribution plan, then scopes the live action, product capture, motion, and cutdowns together.

FAQ

Common questions.

What kind of video should an AI startup make first?

Start with the buying or launch moment, not a format. If prospects do not understand the use case, make a concise product story or explainer. If they understand the category but do not trust the outcome, make customer proof. If launch attention is the constraint, make a hero film with pre-planned short cutdowns. WERZ scopes the smallest asset system that supports the stated goal.

Can WERZ combine live action with product UI and motion graphics?

Yes. AI product stories often need all three. WERZ can plan live-action production, approved interface capture, screen replacement, typography, motion design, voiceover, sound, and channel-specific versions as one production scope.

How does WERZ review technical AI claims?

The client remains responsible for product, performance, privacy, security, regulatory, and forward-looking claims. WERZ organizes the script and review workflow around client-approved language and does not independently validate the underlying model or product claims.

Does WERZ work with early-stage AI companies?

Yes, when the scope and budget align. An early-stage team may need one launch asset and a focused set of cutdowns rather than a large campaign. Later-stage teams may need multiple audiences, customer stories, paid variants, and regional production support.

BrowseAll industriesRelatedSan Francisco & Bay Area productionRelatedAI and startup portfolioRelatedGiga AI narrative commercialRelatedCompose AI launch filmRelatedDeep tech video productionRelatedRobotics video productionRelatedProduct video productionRelatedLaunch video productionRelatedExplainer video production

Start with the brief

Make the AI product easy to understand.

Tell us the product, the audience, the launch date, and the channels that need assets. We will map the right story, production approach, and deliverable system before quoting.

Book a consultationSend a brief

Have one specific question? Email hello@werz.ai