Services / Branding
Brands built, end to end.
Identity, packaging, and the rollout that carries it. Our case study is our own brand: 1971 Hook, built from zero and sold in 45 Whole Foods stores.
- 1971 Hook — built from zero, owned by WERZ
- Identity · Packaging · Web · Content
- 45 Whole Foods locations · May 2026
- Every step public in the case study
One brand, whole arc
Field to shelf, documented.
1971 Hook is the one project where WERZ owned every step — brand, film, photography, and the retail outcome. The whole arc is public.
FilmIdentity, brand film, product spots
The brand system and the director's cut that anchors it, plus product promos sized for social and retail conversations.
StillsThe photography engine
Three series — countryside, editorial product, and lifestyle — feeding the brand's packaging, retail, and social presence.
45Listed in 45 Whole Foods stores
The May 2026 listing. The same content system now sells the brand at shelf and runs its chef and social series.
Live surfaces
One identity, every surface.
A brand system proves itself when it survives the smallest and largest canvases. Both of these are live.
Brand services
What we build
Brand Identity
Logo, type, color, voice — the system
Packaging
Label to shelf, print-ready
Brand Guidelines
The rulebook the whole team can use
Brand Films
The identity, in motion
Web & Digital Rollout
The identity, shipped as a site
Content Systems
The engine that keeps it alive
Founded 2018 · Central California