Product videos, Shopify stores, and performance marketing to scale your e-commerce brand — grounded in 1971 Hook, the DTC and retail brand WERZ owns and runs itself.
The brand film for WERZ's own DTC and retail brand — we run its store, its content engine, and its ad accounts, so the e-commerce advice on this page is first-hand.
▶ Play with sound · 01:05
Brand
1971 Hook — WERZ's owned CPG brand, founded 2024
Runtime
01:05
Shot
Hudson Valley pepper farms, kitchens, and shelf
WERZ role
Brand, film, photography, and content — end to end
Distribution
Listed in 45 Whole Foods locations (NorCal, Boise, Reno) in May 2026; the same content system runs the brand's retail and social presence.
“We certainly punched above our weight. That's what any company would want.”
VincentMarketing Manager, OneShop
“From pre-production logistics to on-site shoots, editing, and delivery — he's consistently organized, prepared, and ready to execute. Reliable, talented, and low-drama. A combination that's hard to find and extremely valuable.”
James EmerickFounder & CEO, Cosmic Robotics
Details
E-commerce, in detail.
Shopify Plus
Klaviyo certified
Meta + Google Ads
DTC + retail
Revenue-focused
What does e-commerce video production cost?
WERZ prices e-commerce video after confirming catalog size, shoot days, talent, and the deliverable set — PDP cuts, paid-social cutdowns, and hero films are different scopes, so this page does not present an unsupported market average. The first-party reference is 1971 Hook, the DTC and retail brand WERZ owns and produces for end to end.
Overview
Focused on ROAS, CVR, and CAC, not vanity metrics.
E-commerce is metrics-first. AOV, CVR, ROAS, contribution margin, repeat-purchase rate — these are the numbers that decide whether a brand is healthy or burning capital. We build product video, Shopify storefronts, and paid programs that move those numbers, not the ones that show up nicely in agency presentations.
Every shoot is built dual-purpose: product video that performs as paid social creative and product detail page assets in the same edit. Every Shopify build is conversion-tuned and integrated with Klaviyo for lifecycle email. Every campaign is reported against the line items that show up in your finance review.
What DTC brands get with us.
E-commerce metrics expertise (AOV, CVR, ROAS)
Shopify Plus partner experience
Product photography and video
UGC and influencer content
Email/SMS marketing integration
Meta and Google Ads management
Platforms we work with.
Shopify
Shopify Plus
WooCommerce
Klaviyo
Meta Ads
Google Shopping
TikTok Shop
FAQ
Common questions.
What video content does WERZ produce for e-commerce brands?
WERZ produces product showcase videos, unboxing content, brand films, paid social ad creative (Meta, TikTok, YouTube), and UGC-style testimonial videos for e-commerce and DTC brands. We specialise in content that drives click-through and purchase intent.
Can WERZ build a Shopify store for my e-commerce brand?
Yes. WERZ builds custom Shopify and Shopify Plus stores with conversion-focused design, fast load times, and SEO-optimised product and collection pages. We also integrate with email platforms like Klaviyo and ad platforms including Meta and Google Shopping.
How does WERZ help e-commerce brands grow through marketing?
We combine paid social advertising, Google Shopping campaigns, email marketing, and SEO to build full-funnel growth. For DTC brands, we focus on customer acquisition cost, repeat purchase rates, and lifetime value — not just top-line traffic.
Does WERZ work with CPG and food & beverage brands?
Yes. WERZ has extensive experience with CPG, food & beverage, and consumer goods brands — particularly in California's Central Valley. We understand brand storytelling, retail buyer presentations, and the marketing challenges unique to physical product businesses.
How does WERZ price video, web, or marketing work?
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
More questions (5)
Can WERZ work from a fixed budget?
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Are there ongoing retainers, or only project work?
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
How long does a typical engagement take?
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
Can you accommodate a tight deadline?
Yes, when the scope and approval lanes are tight. Rush projects work best when the team can lock decisions quickly and accept fewer revision rounds. We will tell you upfront if a deadline is unrealistic for the scope.
What happens after the project ships?
Delivery, any post-launch support and ongoing work are agreed in your scope. We can discuss additional content, optimization or campaign support once the initial project is complete.
Related
Ready to scale your e-commerce brand?
Tell us where you are in the growth curve. We'll scope the creative, web, and paid program that moves the number that matters.
▶ Play with sound · 01:05
Chef Wade
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