Launch videos for the day that only happens once.
A product launch video agency for robotics, AI and hardware startups: films for launches and funding rounds.
Published by Y Combinator
Three launches. All shipped
on announcement day.
Play with sound · 1:22The founder and the bracelet that reads how hands apply force.
YC launch post
Play with sound · 1:17A health robot, told through a mother and daughter.
YC launch post
Play with sound489 reactions and 46 comments on YC’s post (read Nov 3, 2026).
YC launch post
In the press
Press-ready stills ship with every launch.
TechCrunch / Apr 16, 2025 / Photo by WERZ for Cosmic Robotics
“Within our little YC group, we’re the only ones who got their launch video finished.”
Jacob ShenFounder, Rhem Labs (YC F26)
Also YC F26
“I would recommend WERZ to any small startup team that is just looking for a very focused creative vision for their launch.”
Julian OlschwangFounder & CEO, Hemlock (YC F26)
Hemlock case study → All YC launch films →How it works
Kickoff to delivery,
on your timeline.
Most launch films run in Founder Mode: two weeks, first call to finished film. Pick a window — we confirm timing on the call.
Founder Mode: one shoot day, feedback within 24 hours. Most films land here.
The launch package
One shoot.
Everything announcement day needs.
- Hero cut 45–90 s
- 9:16 vertical Social
- Silent-autoplay version Feeds
- Clean no-text master Press
- Selected stills Press kit
- B-roll Library
- Deck frames · careers-page cut Common additions
Typical investment
$15,000–45,000
Cuts from existing footage cost less.
Typical timeline
1–2 weeks
First call to finished film, in Founder Mode. Larger productions take 3–6 weeks.
Launch and product films.
All work →
Questions
Before you book.
What does a launch video cost?
WERZ launch and investor films typically run $15,000–45,000; cuts from footage you already have cost less. Most take 1–2 weeks from the first call to the finished film, scheduled backward from your date.
What does a product launch video agency do?
It plans, shoots and edits the film you release on launch day, then cuts it into social, press and deck versions. Unlike a general production company, the whole schedule is built backward from your announcement.
Can you work under an embargo or NDA?
Yes — we sign NDAs before scoping and hold delivery until your announcement window. Unreleased footage stays off public review links.
Can you use footage we already have?
Yes, if it proves the product clearly. We combine it with new edit and motion design, or plan a short pickup shoot.
Do you film hardware and robotics?
That is most of this work: real machines on real sites. We hold FAA Part 107 for site-scale aerial. See how we scope hardware startup launch films and robotics demos.
What if our launch date moves?
The schedule is built backward from the announcement, so a moved date usually shifts delivery rather than breaking the plan.
Tell us the date.
Free 30-minute call — you leave with scope, a timeline and a price.
Not ready for a call? Send a brief — written reply within one business day — or estimate your budget in two minutes.
- 2
- launch films featured by Y Combinator (Cosmic Robotics, Rhem Labs)
- 4 days
- Hemlock (YC F26): scoping call to a wrapped shoot
- 100K+
- impressions on Rhem Labs’ launch
- 45
- Whole Foods stores for 1971 Hook