We Make Launch Videos: Product Launch Video & Launch Film Production

Four, mostly: a product launch (first hardware or first GA release, where the film has to prove the thing exists and works), a funding announcement that runs alongside the round, a market or category entry that repositions an existing company, and Demo Day or accelerator launches scoped to the batch calendar.

Production runs 1-6 weeks depending on scope: a cut built from footage you already have sits at the short end, a multi-day shoot with a full press kit at the long end. Six to eight weeks before the announcement is comfortable. If you already have a date, tell us the date first — everything else gets scheduled backward from it.

Yes. We sign NDAs before scoping, keep unreleased footage off public review links, and hold delivery until your announcement window. For hardware launches we also handle on-site restrictions — what can be shown, what stays out of frame, and which shots need approval before they leave the edit.

A standard launch package is the hero cut, a 9:16 vertical, a silent-autoplay social version, a clean no-text master for press, selected stills from the shoot, and b-roll. Deck frames and a careers-page cut are common additions. The list is agreed before the shoot, not after.

Yes, if the existing footage proves the product clearly and meets the quality needed for the launch. WERZ can combine existing product footage, interviews, or screen captures with new motion design and editing, or identify a focused pickup shoot for the missing proof. The same source material can also produce vertical, silent-autoplay, press, deck, and website versions.

That is most of this work. Hardware launches need crews who can shoot a machine doing a real job on a real site — jobsite safety, weather, aerial permissions, and the patience to wait for the shot that proves the thing works. We hold FAA Part 107 for site-scale aerial and have produced repeatedly in solar, robotics, and climate tech.

Dates slip; it is normal. Because the schedule is built backward from the announcement with named review rounds, a moved date usually shifts delivery rather than breaking the plan. We would rather re-plan once with you than discover the change in the final week.