i.
Capability films
Cinematic films that show real, releasable capability — not staged shots, not stock CGI. Built to survive engineering review and convince DoD/prime buyers in the same room.
Industries/Defense Tech
Capability films for defense tech.
NDA-first, ITAR-aware video production for defense, dual-use hardware, autonomous systems, ISR, and DoD-adjacent companies. Capability, recruiting, and founder narrative that shows what should be shown — and nothing that shouldn't.
NDA-first workflowITAR-aware crewingPre-cleared edit gatesSecured-site protocolsHardware-literate
Quick answer
What does a defense tech video production agency need to handle?
Defense tech video production has to operate inside NDAs, ITAR awareness, secured-site protocols, and pre-cleared edit workflows. The film has to recruit senior engineers and move enterprise/DoD sales without revealing constrained capability. WERZ produces capability films, founder profiles, and recruiting video for defense, dual-use, and DoD-adjacent companies — production-company and crew-level NDAs, ITAR-aware crew selection, and IP-protected raw storage are standard.
Posture
Defense tech production, compliance-first.
- NDA-first
- Production-company and crew-level NDAs standard
- ITAR-aware
- Crew screening before any defense-adjacent booking
- Pre-cleared
- Footage gates before delivery, every project
- IP-protected
- Secured raw-storage workflow, statewide
Updated 5 min read
Defense tech video has a different brief than commercial brand film. The audience is split: senior engineers evaluating whether to join, DoD and prime sales teams running enterprise sales cycles, and investors evaluating whether the capability is real. The footage has to be credible to all three groups — without revealing anything that should not be revealed.
WERZ runs hardware-literate brand film production with the security envelope you would expect from a defense-aware crew. Production-company NDAs and crew-level NDAs are standard. We screen crew for ITAR posture before any defense-adjacent booking. Raw footage lives in IP-protected storage with limited-access pipelines, and edits are pre-cleared with the client before delivery — not after.
Deliverables are scoped to what the company can actually publish: capability films that show real, releasable footage; founder profiles for fundraising and recruiting; customer/partner stories within the disclosure envelope; recruiting cuts that explain the mission without revealing the work; and trade-show loops for AUSA, AUVSI, SAE, SPIE, and category-specific defense events. Same multi-day shoot model used for our robotics and aerospace work, with the security envelope tightened.
Capabilities
Defense tech video, across formats.
ii.
Founder + investor brand films
60-90 second cinematic founder + product films built for Series A/B/C decks, board updates, and partner pitches. Built around what is shippable today, scoped to the public disclosure envelope.
iii.
Recruiting films
Senior-engineer and mission-aligned-talent films that convert defense-grade candidates without revealing program detail. The work that explains the mission and the day-to-day without revealing the work.
iv.
Test-stand + integration documentation
Test-stand footage, integration-site shoots, factory walkthroughs, and field deployment capture — all under the security envelope, with pre-cleared edits and limited-access raw.
v.
Customer + partner stories
Customer-deployment narratives sized to the disclosure envelope — prime contractor stories, DoD-adjacent customer stories, and dual-use partner narratives.
vi.
Trade show + conference
Booth loops, hero reels, on-stand video, and demo-day pitch films for AUSA, AUVSI, SAE, SPIE, NDIA, and category-specific defense industry events.
Hardware reference work
Closest reference: robotic solar construction.
Client voice
What hardware teams say.
“From pre-production logistics to on-site shoots, editing, and delivery — he's consistently organized, prepared, and ready to execute. Reliable, talented, and low-drama. A combination that's hard to find and extremely valuable.”
James Emerick
Founder & CEO, Cosmic Robotics
Process
Built for defense tech.
i.
Security envelope first
Before booking, we lock the disclosure envelope: what is releasable, what is not, what requires pre-clearance, what requires legal review. We work the brief inside that envelope from day one.
ii.
NDA + ITAR posture
Production-company NDAs and crew-level NDAs are standard. We screen crew for ITAR posture before booking. Defense-adjacent shoots use a smaller, vetted crew roster — not the open-book commercial roster.
iii.
Pre-cleared production
Multi-day shoots across test stands, integration sites, factories, and founder interviews. Every shot framed inside the disclosure envelope — flagged at capture, not at edit.
iv.
Pre-cleared delivery
Edits are reviewed and pre-cleared by the client (and legal where relevant) before delivery. Hero film, social cutdowns, deck-embed loops, recruiting cuts — all sized to the public envelope.
Use cases
Where defense tech video earns its budget.
Series A/B/C defense tech fundraising
Cinematic founder + product films built for the investor deck, scoped to the public envelope, and built to convince partners who have already seen a hundred defense tech pitches.
Recruiting senior engineers
Mission-aligned candidates respond to films that explain the work without revealing the work. The films that convert at this level look nothing like commercial recruiting content.
DoD + prime sales cycles
Capability films and customer-deployment narratives that move long enterprise defense sales cycles. Sized to what can actually be shown.
Customer + partner stories
Prime contractor, DoD-adjacent customer, and dual-use partner narratives — all inside the disclosure envelope, all pre-cleared.
AUSA, AUVSI, NDIA booth + on-stand
Booth loops, hero reels, demo-day pitch films, and on-stand video for defense industry events.
Press + announcement video
Funding announcements, capability announcements, and partnership press — short-form video sized for press kits and constrained-channel distribution.
FAQ
Common questions.
Can you handle ITAR-aware production?
Yes. Defense-adjacent shoots use a smaller, vetted crew roster — not the open-book commercial roster. We screen crew for ITAR posture before booking, sign production-company and crew-level NDAs, and run secured raw-storage with pre-cleared edit workflows. We confirm the security envelope before shoot day, not after.
What does defense tech video production cost?
Defense tech capability films typically run $30,000-$100,000 for a single shoot package (hero film + social cutdowns + recruiting cut + investor-deck loop). Multi-site campaigns with test-stand documentation, founder + customer stories, and pre-clearance overhead scale to $100,000-$250,000. Pricing reflects security envelope, NDA workflow, and constrained-site shooting.
How do you handle the disclosure envelope?
Before any production date, we lock the disclosure envelope with the client: what is releasable, what is not, what requires pre-clearance. Every shot is framed inside that envelope at capture, not at edit. Edits are reviewed and pre-cleared by the client (and legal where relevant) before delivery. This is the standard workflow — not a custom workflow.
Do you work with primes and large defense contractors?
Yes, alongside the startup defense tech work. Primes typically commission capability films, customer-story films, and recruiting content under tight pre-clearance workflows. We can sit inside the prime's existing communications-review process or operate as an external production company under standard NDA.
What defense tech sub-verticals do you cover?
Autonomous systems (air, ground, maritime, subsurface), ISR and sensors, defense electronics, dual-use hardware, additive manufacturing for defense, defense-adjacent space tech, and DoD software/AI when the team needs hardware-quality production. We do not specialize in pure-software cyber (those are SaaS shoots).
How does WERZ price video, web, or marketing work?
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
Can WERZ work from a fixed budget?
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Are there ongoing retainers, or only project work?
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
How long does a typical engagement take?
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
Can you accommodate a tight deadline?
Yes, when the scope and approval lanes are tight. Rush projects work best when the team can lock decisions quickly and accept fewer revision rounds. We will tell you upfront if a deadline is unrealistic for the scope.
Get started
Ready to scope a defense tech project?
Tell us the company, the sub-vertical, the stage, and the disclosure envelope. We will scope crew, sites, NDA + ITAR posture, and the deliverable package before any production date is locked.
Book a discovery callHave one specific question? Email hello@werz.ai