How long until SEO produces results?+
Technical fixes show signal in 4-8 weeks (faster crawl + indexation gains). New content takes 3-6 months to rank for most queries; longer for competitive head terms. Programmatic SEO often shows the steepest curve — 100s of pages going from 0 to ranking inside 6-9 months. Most engagements pay back in months 4-12.
Why do you do SEO inside a marketing retainer instead of as a standalone service?+
Because most companies don't need standalone SEO — they need integrated marketing where SEO is part of the content + paid + lifecycle stack. Rankings without conversion architecture is leads that don't close. Our retainers default to integrated; standalone SEO is available if you genuinely just need that piece.
What does SEO cost?+
Standalone SEO retainers start at $5K/mo. Integrated marketing retainers (where SEO is one piece) run $6-15K/mo. One-time audits (technical + content gap) run $5-12K. Programmatic SEO platform builds run $25-100K+ depending on scope and content scale.
Do you guarantee rankings?+
No, and any agency that does is being dishonest. Rankings depend on factors outside any agency's control — Google algorithm updates, competitor moves, your existing site authority. We commit to specific deliverables (audit completed, X pages shipped, Y backlinks earned) and we report transparently on what those deliverables produced.
How does WERZ price video, web, or marketing work?+
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
Can WERZ work from a fixed budget?+
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Are there ongoing retainers, or only project work?+
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
How long does a typical engagement take?+
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
Can you accommodate a tight deadline?+
Yes, when the scope and approval lanes are tight. Rush projects work best when the team can lock decisions quickly and accept fewer revision rounds. We will tell you upfront if a deadline is unrealistic for the scope.
What happens after the project ships?+
Every engagement includes a 30-day post-launch window for fixes, polish, and analytics review. From there we can move into a retainer for ongoing content, optimization, or campaign management.