i.
Production estimates
production estimates that maps to actual production scope rather than a tier sheet — quoted before commit so teams that want transparent video production pricing before committing to a commercial can plan with real numbers.
Video production pricing that follows the actual scope.
WERZ prices video work around the production plan: what needs to be shot, who needs to be involved, how many versions are required, and where the finished assets will be used.
California-wideBooking 2026 projectsStatewide crews$3K–$7.5K typical
Updated 4 min read
WERZ prices video work around the production plan: what needs to be shot, who needs to be involved, how many versions are required, and where the finished assets will be used.
Common project ranges: $3,000-$7,500 for focused content, $8,000-$20,000 for larger business videos, and $25,000+ for more complex campaigns.
What's included
Scope, shaped to the project.
ii.
Package planning
package planning that maps to actual production scope rather than a tier sheet — quoted before commit so teams that want transparent video production pricing before committing to a commercial can plan with real numbers.
iii.
Asset versioning
asset versioning that maps to actual production scope rather than a tier sheet — quoted before commit so teams that want transparent video production pricing before committing to a commercial can plan with real numbers.
iv.
Shoot-day scoping
shoot-day scoping that maps to actual production scope rather than a tier sheet — quoted before commit so teams that want transparent video production pricing before committing to a commercial can plan with real numbers.
v.
Post-production planning
post-production planning that maps to actual production scope rather than a tier sheet — quoted before commit so teams that want transparent video production pricing before committing to a commercial can plan with real numbers.
vi.
Usage planning
usage planning that maps to actual production scope rather than a tier sheet — quoted before commit so teams that want transparent video production pricing before committing to a commercial can plan with real numbers.
“From pre-production logistics to on-site shoots, editing, and delivery — he's consistently organized, prepared, and ready to execute. Reliable, talented, and low-drama. A combination that's hard to find and extremely valuable.”
James Emerick
Founder & CEO, Cosmic Robotics
Process
How a video project, actually moves.
i.
Strategy and scope
We define the audience, offer, channels, shoot needs, and final deliverables before production starts.
ii.
Production planning
Locations, interview questions, shot lists, crew, permits, gear, and schedule are prepared around the finished asset plan.
iii.
Shoot and post
WERZ handles filming, editing, color, sound, motion support, captions, and exports for web, sales, paid, and social use.
Industries
Who this fits.
SaaS
Video production for saas brands across California.
Healthcare
Video production for healthcare brands across California.
Finance
Video production for finance brands across California.
Real Estate
Video production for real estate brands across California.
CPG
Video production for cpg brands across California.
Professional Services
Video production for professional services brands across California.
FAQ
Common questions.
Does WERZ publish fixed video packages?
We use budget ranges because project scope changes quickly. A simple interview, product launch, commercial, and event recap need different crews and post plans.
What should I prepare for a pricing call?
Bring your goal, audience, deadline, must-have deliverables, example videos, locations, and any fixed budget range.
Can pricing include photography too?
Yes. Photo deliverables can be scoped into the same production day when planned early.
How does WERZ price video, web, or marketing work?
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
Can WERZ work from a fixed budget?
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Are there ongoing retainers, or only project work?
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
How long does a typical engagement take?
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
Can you accommodate a tight deadline?
Yes, when the scope and approval lanes are tight. Rush projects work best when the team can lock decisions quickly and accept fewer revision rounds. We will tell you upfront if a deadline is unrealistic for the scope.
What happens after the project ships?
Every engagement includes a 30-day post-launch window for fixes, polish, and analytics review. From there we can move into a retainer for ongoing content, optimization, or campaign management.
What does the kickoff look like?
A 60-minute working session to lock the angle, audience, and call-to-action. You leave with a one-pager you can share internally — goal, deliverables, schedule, and success metrics.
Get started
Plan your next video project.
Tell us the goal, the audience, and the deliverables. We will scope the production around that.
Book a discovery callHave one specific question? Email hello@werz.ai