Product video,
for launches and demos.
Show what your product does through live action, screen capture, interviews and product detail.
Hardware launch — Cosmic Robotics, on-site demo.“Product video is hardest when the product is technical — and most necessary for the same reason. The job is making complexity look obvious.”
WERZ — Product Approach
Featured film
The Cosmic‑1
launch film.
A 10,000 lb autonomous construction robot, shot working a live jobsite at 1x speed — no renders, no cutaways.
▶ Play with sound- Client
- Cosmic Robotics
- Runtime
- 01:07
- Shot
- Live solar site, Central Valley, CA
- WERZ role
- Concept, field production, edit, color, sound design
- Distribution
- Published by Y Combinator on LinkedIn as the company's launch announcement.
Product video,
across the launch.
- 01
Launch videos
Hero film for product launches, crowdfunding, and new market entries — designed to convert viewers into early adopters and buyers.
- 02
Product demos
Live action with the actual product, paired with on-screen UI capture or hardware detail. Works for SaaS, hardware, and physical goods.
- 03
Screen capture
Pixel-perfect UI walkthroughs with voiceover, callouts, and animation — the essential format for SaaS dashboards and complex product flows.
- 04
Feature explainers
30-90 second cuts of single features for in-app tooltips, email sequences, and help center embeds. Built to answer a specific product question before or after a sales conversation.
- 05
Product photography
Stills lifted from the same shoot day — sized for paid media, websites, PDPs, and sales decks.
- 06
Sales cutdowns
Short snippets and 60-90 second sales-enablement cuts that account executives can drop into a deck or send before a discovery call.
“Every single person I've shown it to says, 'I understand what it is.' That's a successful video.”
Strategy, production,
and useful deliverables.
Strategy and scope
We define the audience, offer, channels, shoot needs, and final deliverables before production starts.
Production planning
Locations, interview questions, shot lists, crew, permits, gear, and schedule are prepared around the finished asset plan.
Shoot and post
WERZ handles filming, editing, color, sound, motion support, captions, and exports for web, sales, paid, and social use.
Choose the format
Match the film
to the buying question.
Software demonstration
Show the workflow, starting problem and useful outcome. We plan a capture-ready product environment, current UI, voiceover and callouts; share the workflow and audience before we scope the edit.
Product launch film
Introduce the product and its purpose for a release, campaign or announcement. Agree the main film, supporting versions and release date before production; a launch film serves a different job from an in-depth walkthrough.
Hardware in operation
Show the machine, process or physical product working in a real setting. Location access, operating windows, safety briefings and the technical claims to demonstrate shape the shoot plan.
Details
Product,
in detail.
How much does product video production cost?
Product video estimates depend on the product, shoot days, locations, crew, screen capture, motion graphics and final versions. Share your budget range and intended uses; WERZ confirms deliverables, production, post-production, travel and review rounds in a project-specific proposal.
Overview
Based in Fresno, WERZ produces across the US, with Germany projects available by arrangement. Tell us about your product and production needs, then choose a time to discuss the project.
A great product video is not a tour of the interface. It is the shortest possible version of the moment a customer realizes the product solves their problem. WERZ produces product videos that combine live action, screen capture, interviews, detail shots, and light motion support — picked per project, not as a standard template.
A single shoot can produce a hero video, short ads, social clips, website loops, sales snippets, and stills if deliverables are planned upfront. We work with seed-stage startups through enterprise launches, supporting product demos, founder-led explainers, investor decks, and customer-facing sales assets.
Live action plus screen, planned around your product.
Questions
Common questions.
Do product videos need motion graphics?
Some do, especially software or technical products. WERZ can combine live action, screen capture, text callouts, and light motion design when it helps explain the product.
Can a product video become multiple assets?
Yes. A single shoot can produce a hero video, short ads, social clips, website loops, sales snippets, and still images if deliverables are planned upfront.
Do you work with startup product launches?
Yes. WERZ supports startup launch videos, product demos, founder-led explainers, and investor or sales assets.
What does product video typically cost?
The estimate depends on product complexity, shoot days, crew, locations, screen capture, motion graphics, review rounds and final versions. Send your working budget and intended uses. We confirm production, post-production, travel and any additional costs in the proposal before you commit.
Ready to ship the launch?
Share the product, audience, shoot location, deadline, deliverables and budget range, then choose a call time. We will help scope what to film and which versions to deliver.
Not ready for a call? Send a brief — written reply within one business day — or estimate your budget in two minutes.
- 2
- launch films featured by Y Combinator (Cosmic Robotics, Rhem Labs)
- 4 days
- Hemlock (YC F26): scoping call to a wrapped shoot
- 100K+
- impressions on Rhem Labs’ launch
- 45
- Whole Foods stores for 1971 Hook