i.
Launch videos
Hero film for product launches, crowdfunding, and new market entries — designed to convert viewers into early adopters and buyers.
Product video, for launches and demos.
Product videos need to show what the product does, why it matters, and how it fits into the buyer's life or workflow. WERZ combines live action, screen capture, interviews, product detail shots, and motion support into clear product-led content.
California-wideLive + screen captureSaaS / hardware fluentSales-team readyMulti-asset shoots
Quick answer
How much does product video production cost?
Product video costs $4,000 to $40,000 per project. Tabletop product shoots with controlled lighting and one hero film run $4,000–$10,000. In-context lifestyle shoots with talent, multi-location coverage, and social cutdowns scale to $15,000–$40,000 for a full launch package.
Updated 2 min read
A great product video is not a tour of the interface. It is the shortest possible version of the moment a customer realizes the product solves their problem. WERZ produces product videos that combine live action, screen capture, interviews, detail shots, and light motion support — picked per project, not as a standard template.
A single shoot can produce a hero video, short ads, social clips, website loops, sales snippets, and stills if deliverables are planned upfront. We work with seed-stage startups through enterprise launches, supporting product demos, founder-led explainers, investor decks, and customer-facing sales assets.
What we can produce
Product video, across the launch.
ii.
Product demos
Live action with the actual product, paired with on-screen UI capture or hardware detail. Works for SaaS, hardware, and physical goods.
iii.
Screen capture
Pixel-perfect UI walkthroughs with voiceover, callouts, and animation — the essential format for SaaS dashboards and complex product flows.
iv.
Feature explainers
30-90 second cuts of single features for in-app tooltips, email sequences, and help center embeds. Lower CAC by reducing time-to-value.
v.
Product photography
Stills lifted from the same shoot day — sized for paid media, websites, PDPs, and sales decks.
vi.
Sales cutdowns
Short snippets and 60-90 second sales-enablement cuts that account executives can drop into a deck or send before a discovery call.
“Every single person I've shown it to says, 'I understand what it is.' That's a successful video.”
Rick Devine
Founder & CEO, TalentSky
Process
Strategy, production, and useful deliverables.
i.
Strategy and scope
We define the audience, offer, channels, shoot needs, and final deliverables before production starts.
ii.
Production planning
Locations, interview questions, shot lists, crew, permits, gear, and schedule are prepared around the finished asset plan.
iii.
Shoot and post
WERZ handles filming, editing, color, sound, motion support, captions, and exports for web, sales, paid, and social use.
Useful for
Industries we build product video for.
SaaS, AI & B2B software
Hybrid live-action plus screen capture for product demos, founder explainers, customer stories, and sales enablement clips for software teams.
CPG, food & consumer products
Hero launch films, paid-social product spots, PDP loops, and unboxing content for brands shipping physical goods.
Robotics, hardware & medtech
Field-grade production for technical products that need both real environments and clean detail capture — and a script that simplifies the technical without dumbing it down.
FAQ
Common questions.
Do product videos need motion graphics?
Some do, especially software or technical products. WERZ can combine live action, screen capture, text callouts, and light motion design when it helps explain the product.
Can a product video become multiple assets?
Yes. A single shoot can produce a hero video, short ads, social clips, website loops, sales snippets, and still images if deliverables are planned upfront.
Do you work with startup product launches?
Yes. WERZ supports startup launch videos, product demos, founder-led explainers, and investor or sales assets.
What does product video typically cost?
Product video typically ranges $4,000-$30,000+ depending on product complexity, locations, screen capture, motion graphics, and cutdowns. Hero launches with full crews and hybrid coverage land in the higher end of that range.
Get started
Ready to ship the launch?
Tell us the product, audience, and timeline. We will scope hero film, demos, screen capture, and the cutdowns your funnel needs.
Scope a projectHave one specific question? Email hello@werz.ai