Product video production for launches, demos, and sales.
Product videos need to show what the product does, why it matters, and how it fits into the buyer's life or workflow. WERZ combines live action, screen capture, interviews, product detail shots, and motion support into clear product-led content.
SaaS, consumer product, CPG, hardware, and startup teams that need launch assets, sales enablement, or product education.
What we can produce.
Launch videos
Product demos
Screen capture
Feature explainers
Product photography
Sales cutdowns
How the project moves.
01
Strategy and scope
We define the audience, offer, channels, shoot needs, and final deliverables before production starts.
02
Production planning
Locations, interview questions, shot lists, crew, permits, gear, and schedule are prepared around the finished asset plan.
03
Shoot and post
WERZ handles filming, editing, color, sound, motion support, captions, and exports for web, sales, paid, and social use.
Common questions.
Do product videos need motion graphics?+
Some do, especially software or technical products. WERZ can combine live action, screen capture, text callouts, and light motion design when it helps explain the product.
Can a product video become multiple assets?+
Yes. A single shoot can produce a hero video, short ads, social clips, website loops, sales snippets, and still images if deliverables are planned upfront.
Do you work with startup product launches?+
Yes. WERZ supports startup launch videos, product demos, founder-led explainers, and investor or sales assets.
WERZ is based in Fresno and produces video across California for teams that need useful creative assets, not just a finished file.
Start planning