Commercial video production for ads, launches, and campaigns.
Commercial video has to make the offer clear quickly. WERZ plans and produces campaign videos for web, paid social, CTV, landing pages, and sales teams, with cutdowns scoped before shoot day.
Marketing teams, founders, product teams, and agencies that need polished campaign assets without managing separate strategy, production, and post vendors.
What we can produce.
Campaign concept
Script and storyboard
Live-action production
Product shots
Paid social cutdowns
CTV and web exports
How the project moves.
01
Strategy and scope
We define the audience, offer, channels, shoot needs, and final deliverables before production starts.
02
Production planning
Locations, interview questions, shot lists, crew, permits, gear, and schedule are prepared around the finished asset plan.
03
Shoot and post
WERZ handles filming, editing, color, sound, motion support, captions, and exports for web, sales, paid, and social use.
Common questions.
What is included in commercial video production?+
A commercial project can include concept, scripting, production planning, filming, editing, color, sound, captions, and multiple cutdowns for ads, websites, sales, and social channels.
How long should a commercial video be?+
Most campaign videos need several lengths: 15 seconds, 30 seconds, 60 seconds, and a longer web version when the concept needs more context.
Can WERZ produce commercials for paid social?+
Yes. We plan vertical and horizontal formats, hooks, captions, cutdowns, and platform-specific exports before production so the shoot captures what paid media actually needs.
WERZ is based in Fresno and produces video across California for teams that need useful creative assets, not just a finished file.
Start planning