i.
Campaign concept
Strategy, positioning, and creative concept developed against the actual offer, audience, and channel mix — not stock concepts dressed up.
Commercial video, for ads and launches.
Commercial video has to make the offer clear quickly. WERZ plans and produces campaign videos for web, paid social, CTV, landing pages, and sales teams, with cutdowns scoped before shoot day.
California-wideConcept to deliveryPaid-social readyCTV exportsSame-shoot cutdowns
Quick answer
How much does a commercial video cost?
Commercial video production costs $8,000 to $60,000 per spot. A regional 30-second commercial with one shoot day, scripted talent, and broadcast-ready delivery runs $12,000–$25,000. National TV-grade commercials with cinematography, casting, and multi-day shoots range $40,000–$60,000.
Updated 4 min read
Commercial video has to do one thing well in a very short window: make the offer clear and the action obvious. The footage is only as good as the strategy behind it. WERZ plans and produces campaign video for web, paid social, CTV, landing pages, and sales — with all the cutdowns scoped before the shoot, not bolted on afterward.
Most campaign videos need several lengths to actually work in market: 15 seconds, 30 seconds, 60 seconds, and a longer web version when the concept needs more context. We plan vertical and horizontal formats, hooks, captions, cutdowns, and platform-specific exports before production so the shoot captures what paid media actually needs.
What we can produce
Commercial video, across the funnel.
ii.
Script & storyboard
Script, treatment, and shot list reviewed and approved before production. Hooks, captions, and CTAs planned for every cutdown length.
iii.
Live-action production
Full cinema-grade crew, lighting, locations, casting, and direction — vertical and horizontal coverage planned from the same setup.
iv.
Product shots
In-line product photography and motion product detail shots from the same shoot day — sized for paid media, web, and PDP use.
v.
Paid social cutdowns
15s, 30s, 60s social-ready cuts with captions for Meta, TikTok, LinkedIn, and YouTube Shorts — not afterthoughts.
vi.
CTV and web exports
Connected-TV-ready exports, landing-page hero loops, and sales enablement cuts for account executives.
“We certainly punched above our weight. That's what any company would want.”
Vincent
Marketing Manager, OneShop
Process
Strategy, production, and useful deliverables.
i.
Strategy and scope
We define the audience, offer, channels, shoot needs, and final deliverables before production starts.
ii.
Production planning
Locations, interview questions, shot lists, crew, permits, gear, and schedule are prepared around the finished asset plan.
iii.
Shoot and post
WERZ handles filming, editing, color, sound, motion support, captions, and exports for web, sales, paid, and social use.
Useful for
Industries we make commercials for.
CPG, food & beverage
Product-led commercials, launch films, paid-social cutdowns, and retail-aware creative for grocery, food service, and DTC brands.
SaaS, fintech & healthcare
Hybrid live-action and product UI commercials that move the needle on both paid acquisition and sales enablement for B2B and regulated buyers.
Real estate, finance & professional services
Trust-led campaign assets for advisors, firms, brokerages, and service businesses that need polish without losing local credibility.
FAQ
Common questions.
What is included in commercial video production?
A commercial project can include concept, scripting, production planning, filming, editing, color, sound, captions, and multiple cutdowns for ads, websites, sales, and social channels.
How long should a commercial video be?
Most campaign videos need several lengths: 15 seconds, 30 seconds, 60 seconds, and a longer web version when the concept needs more context.
Can WERZ produce commercials for paid social?
Yes. We plan vertical and horizontal formats, hooks, captions, cutdowns, and platform-specific exports before production so the shoot captures what paid media actually needs.
What is a typical commercial video budget?
Commercial video production typically ranges $5,000–$35,000+ depending on concept, locations, crew, talent, and delivery formats. We scope clearly before any work begins.
How does WERZ price video, web, or marketing work?
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
Can WERZ work from a fixed budget?
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Are there ongoing retainers, or only project work?
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
How long does a typical engagement take?
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
Can you accommodate a tight deadline?
Yes, when the scope and approval lanes are tight. Rush projects work best when the team can lock decisions quickly and accept fewer revision rounds. We will tell you upfront if a deadline is unrealistic for the scope.
What happens after the project ships?
Every engagement includes a 30-day post-launch window for fixes, polish, and analytics review. From there we can move into a retainer for ongoing content, optimization, or campaign management.
Get started
Ready to ship the campaign?
Tell us the offer, audience, and channels. We will scope concept, production, and the cutdowns your paid media actually needs.
Scope a projectHave one specific question? Email hello@werz.ai