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Industries/Deep Tech & Hard Tech

Brand films for deep tech.

Hard tech is physical. The product lives in factories, labs, fields, fabs, and test stands. Generic agencies make office-stock content; we make the field-grade film, the investor-deck cut, and the founder narrative that hardware buyers and Series B investors actually believe. Built around Cosmic Robotics' robotic solar construction — same approach for robotics, defense, semiconductors, aerospace, and energy founders.

Robotic solar construction — Cosmic Robotics, Patterson, CA.Hardware-first studio
Built for Cosmic RoboticsFAA Part 107 site-scale droneNDA-first workflowLab + fab + field literateInvestor-deck quality

Quick answer

What does a deep tech video agency do that a generic agency cannot?

Deep tech and hard tech brand films land when the agency understands the technology, the physical environment, and the buyer. WERZ produces investor-deck brand films, field and lab documentation, founder profiles, and site-scale aerial for robotics, defense, semiconductor, aerospace, and energy startups. NDA-first workflow, FAA Part 107 site-scale drone, IP-protected raw footage gates. Built around Cosmic Robotics' robotic solar construction work — same approach for any hardware-first founding team.

By the numbers

Hard tech production, shipped at scale.

100+
Hours of hardware field documentation captured
Part 107
FAA-certified for solar, fab, and infrastructure drone
5+
Deep tech sub-verticals actively produced
California-wide
Bay Area, Central Valley, LA, San Diego corridor
Updated 6 min read

Deep tech — sometimes called hard tech, frontier tech, or tough tech — is its own discipline. The product is physical, the buyers are technical, the timelines are long, and the deck has to convince a Stanford-trained CTO and a Founders Fund partner in the same meeting. Generic brand-film agencies produce spec-style ads with office b-roll and abstract motion graphics. That signals to hardware buyers exactly what the agency does not understand.

WERZ has built its hard tech approach around Cosmic Robotics' robotic solar construction work — multi-year capture across factory floors, deployment sites, founder context, and site-scale aerial across California. The same playbook applies to robotics, defense tech, semiconductors, aerospace, energy tech, and biotech hardware. Field-grade documentation, real environments, technically accurate scripts.

We work under NDA from the production-company level down. IP-protected raw storage, pre-cleared edit workflows, secured-site shoot protocols, ITAR-aware crewing for defense-adjacent work, and clean-room gowning for fab and lab production. The deliverables ladder from a single founder profile through full launch campaigns — investor-deck brand films, hero launch films, customer/partner stories, install footage, recruiting cuts, and short-form social. Same crew model, scoped to SF, Silicon Valley, LA, and California test-site geography.

Sub-verticals

Deep tech video, across the stack.

Robotics & autonomy
i.

Robotics & autonomy

Manipulation arms, mobile platforms, agricultural robots, warehouse autonomy, construction robotics. Factory floors, deployment sites, manipulation demos, founder-led narrative. Built for Cosmic Robotics.

Defense tech production
ii.

Defense tech & dual-use

Defense primes, dual-use hardware, autonomous systems, ISR, and DoD-adjacent companies. NDA-first crewing, ITAR-aware workflows, and pre-cleared edit gates. Recruiting and capability film without revealing what should not be revealed.

Semiconductors & advanced manufacturing
iii.

Semiconductors & advanced manufacturing

Fab-floor production, packaging, cleanroom interviews, foundry partner stories, and chip-design founder profiles. Gowning protocols, particle-aware crew, low-vibration camera support.

Aerospace and space tech production
iv.

Aerospace & space tech

Launch vehicles, satellites, propulsion, eVTOL, and orbital infrastructure. Test stand documentation, integration site shoots, founder narrative, and FAA Part 107 aerial for non-launch facility work.

Energy tech & climate hardware
v.

Energy tech & climate hardware

Grid, fusion, nuclear, storage, EV charging, solar at scale, geothermal. Field documentation for the install side, lab and factory production for the engineering side. Our climate tech page covers the sustainability-led version of this work.

Biotech hardware production
vi.

Biotech hardware & life sciences

Lab instruments, diagnostics hardware, synbio platforms, and clinical-trial-adjacent infrastructure. Clean-room gowning, IP-protected raw, regulatory-aware script review.

Flagship hardware work

Hard tech ground-truth.

Robotic Solar Construction
Robotic Solar ConstructionCosmic Robotics · Patterson, CA
Solar-Site Aerial
Solar-Site AerialCosmic Robotics · Central Valley
Field & Ground Capture
Field & Ground CaptureCosmic Robotics · Arvin, CA
Client voice

What hard tech teams say.

From pre-production logistics to on-site shoots, editing, and delivery — he's consistently organized, prepared, and ready to execute. Reliable, talented, and low-drama. A combination that's hard to find and extremely valuable.
James Emerick
Founder & CEO, Cosmic Robotics
Process

Built for technical buyers.

i.

Technical discovery first

Before any production date is locked, we spend a session on what the technology actually does, what is shippable today, what is on the roadmap, and what the buyer or investor needs to understand. Hard tech briefs that skip this produce generic content that founders cannot use.

ii.

NDA, ITAR, and IP gates

Production-company NDAs, crew-level NDAs, ITAR-aware crew selection for defense-adjacent work, IP-protected raw storage, footage approval before delivery, and pre-cleared edit reviews. Standard for hardware, biotech, defense, and lab-based deep tech.

iii.

Field, fab, and lab production

Multi-day shoots across factories, labs, deployment sites, test stands, and founder interviews. Ground plus aerial paired where it adds, scoped to install schedules, lab access timing, and weather windows.

iv.

Investor-deck-ready delivery

Hero film, social cutdowns, deck-embed loops, customer-story versions, and recruiting cuts — all from the same shoot package. Scoped before production so the day produces a year of usable assets.

Use cases

Where hard tech video earns its budget.

Series A/B/C deep tech fundraising

60-90 second cinematic founder + product brand films that anchor the investor pitch. Replaces the slide that says 'demo video here' with something that actually moves the meeting room.

DoD, prime, and enterprise sales

Capability films, customer-deployment narratives, and partner stories that move long enterprise hardware sales cycles. Recruiting-grade quality without revealing constrained capability.

Recruiting senior engineers

Hard tech recruits PhDs, mission-aligned engineers, and operators who could go anywhere. Founder and team films that explain the work convert engineering candidates better than job-post content ever does.

Test-site, fab, and field documentation

The visual evidence buyers and investors need to believe the company can actually ship physical product — factories, deployment sites, test stands, fabrication floors, install crews.

Trade show, conference, and demo day

Loops, hero reels, on-stand video, and demo-day pitch films for CES, Bosch Rexroth conferences, AUSA, SAE, SPIE Photonics, and category-specific deep tech industry events.

Customer + partner stories

Deployment narratives that close enterprise hardware sales — manufacturing customers, defense primes, energy utilities, semiconductor foundry partners.

FAQ

Common questions.

What does 'deep tech' mean for a video production agency?

Deep tech (also called hard tech, frontier tech, or tough tech) refers to companies whose core product is a physical, scientifically or engineering-intensive technology: robotics, defense systems, semiconductors, aerospace hardware, energy infrastructure, biotech hardware, advanced materials. For a video agency, it means: the product cannot be filmed with stock office b-roll, the buyers and investors are technical, the script has to be accurate, and the shoot environment is often constrained by NDA, ITAR, clean-room, or secured-site requirements. Generic agencies struggle here. We are built for it.

Is 'deep tech' the same as 'hard tech'?

Functionally yes, with different audiences using different terms. 'Hard tech' is the US/VC vernacular (Founders Fund, a16z, Lux Capital). 'Deep tech' is the more established global term (BCG, Hello Tomorrow, the EU's Innovation Council). 'Frontier tech' and 'tough tech' (MIT's The Engine) describe the same companies. We use 'deep tech' on this page because it covers both audiences; we cover hard tech, frontier tech, and tough tech under the same approach.

Can you handle NDAs, ITAR, and IP-protected shoot requirements?

Yes. Standard deep tech production runs under NDAs at both the production-company and crew levels, with pre-cleared footage workflows, secured raw-storage, and edit reviews before delivery. For defense and dual-use work we screen crew for ITAR posture before booking. We have produced under these constraints for robotics, solar, biotech, and lab-based work, and we confirm the security envelope before shoot day, not after.

What does deep tech video production cost?

Deep tech and hard tech brand films typically run $25,000-$80,000 for a single shoot package (hero film + social cutdowns + investor-deck loop). Full launch campaigns with multi-site coverage, founder + customer stories, and aerial documentation scale to $80,000-$200,000. Defense, semiconductor fab, and aerospace test-site work can carry additional security overhead. Pricing reflects field/site complexity, NDA workflow, and multi-day deployment shoots — not just camera time.

Do you work with pre-Series A deep tech startups?

Yes, when scope and budget align. Pre-Series A hard tech often needs a single founder profile or a tight investor-deck brand film rather than a full campaign — typical scope is $15,000-$35,000 for a focused single-day or two-day shoot. Most agencies oversell at this stage; we under-promise and ship a single excellent asset that survives diligence.

What deep tech sub-verticals do you cover?

Robotics and autonomy, defense tech and dual-use hardware, semiconductors and advanced manufacturing, aerospace and space tech, energy tech (grid, fusion, nuclear, storage, EV charging, geothermal), climate hardware, and biotech hardware. We do not specialize in pure-software AI or SaaS (those are SaaS shoots) — for those, see our SaaS industry page.

How does WERZ price video, web, or marketing work?

Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.

Can WERZ work from a fixed budget?

Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.

Are there ongoing retainers, or only project work?

Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.

How long does a typical engagement take?

Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.

Get started

Ready to scope a deep tech project?

Tell us the company, the sub-vertical, the stage, and the security envelope. We will scope crew, sites, NDA gates, and the deliverable package before any production date is locked.

Book a discovery call

Have one specific question? Email hello@werz.ai