
Robotics & autonomy
Manipulation arms, mobile platforms, agricultural robots, warehouse autonomy, construction robotics. Factory floors, deployment sites, manipulation demos, founder-led narrative. Built for Cosmic Robotics.
Hard tech is physical. The product lives in factories, labs, fields, fabs, and test stands. Generic agencies make office-stock content; we make the field-grade film, the investor-deck cut, and the founder narrative that hardware buyers and Series B investors actually believe. Built around Cosmic Robotics' robotic solar construction — same approach for robotics, defense, semiconductors, aerospace, and energy founders.
Quick answer
Deep tech and hard tech brand films land when the agency understands the technology, the physical environment, and the buyer. WERZ produces investor-deck brand films, field and lab documentation, founder profiles, and site-scale aerial for robotics, defense, semiconductor, aerospace, and energy startups. NDA-first workflow, FAA Part 107 site-scale drone, IP-protected raw footage gates. Built around Cosmic Robotics' robotic solar construction work — same approach for any hardware-first founding team.
Deep tech — sometimes called hard tech, frontier tech, or tough tech — is its own discipline. The product is physical, the buyers are technical, the timelines are long, and the deck has to convince a Stanford-trained CTO and a Founders Fund partner in the same meeting. Generic brand-film agencies produce spec-style ads with office b-roll and abstract motion graphics. That signals to hardware buyers exactly what the agency does not understand.
WERZ has built its hard tech approach around Cosmic Robotics' robotic solar construction work — multi-year capture across factory floors, deployment sites, founder context, and site-scale aerial across California. The same playbook applies to robotics, defense tech, semiconductors, aerospace, energy tech, and biotech hardware. Field-grade documentation, real environments, technically accurate scripts.
We work under NDA from the production-company level down. IP-protected raw storage, pre-cleared edit workflows, secured-site shoot protocols, ITAR-aware crewing for defense-adjacent work, and clean-room gowning for fab and lab production. The deliverables ladder from a single founder profile through full launch campaigns — investor-deck brand films, hero launch films, customer/partner stories, install footage, recruiting cuts, and short-form social. Same crew model, scoped to SF, Silicon Valley, LA, and California test-site geography.

Manipulation arms, mobile platforms, agricultural robots, warehouse autonomy, construction robotics. Factory floors, deployment sites, manipulation demos, founder-led narrative. Built for Cosmic Robotics.

Defense primes, dual-use hardware, autonomous systems, ISR, and DoD-adjacent companies. NDA-first crewing, ITAR-aware workflows, and pre-cleared edit gates. Recruiting and capability film without revealing what should not be revealed.

Fab-floor production, packaging, cleanroom interviews, foundry partner stories, and chip-design founder profiles. Gowning protocols, particle-aware crew, low-vibration camera support.

Launch vehicles, satellites, propulsion, eVTOL, and orbital infrastructure. Test stand documentation, integration site shoots, founder narrative, and FAA Part 107 aerial for non-launch facility work.

Grid, fusion, nuclear, storage, EV charging, solar at scale, geothermal. Field documentation for the install side, lab and factory production for the engineering side. Our climate tech page covers the sustainability-led version of this work.

Lab instruments, diagnostics hardware, synbio platforms, and clinical-trial-adjacent infrastructure. Clean-room gowning, IP-protected raw, regulatory-aware script review.



“From pre-production logistics to on-site shoots, editing, and delivery — he's consistently organized, prepared, and ready to execute. Reliable, talented, and low-drama. A combination that's hard to find and extremely valuable.”
Before any production date is locked, we spend a session on what the technology actually does, what is shippable today, what is on the roadmap, and what the buyer or investor needs to understand. Hard tech briefs that skip this produce generic content that founders cannot use.
Production-company NDAs, crew-level NDAs, ITAR-aware crew selection for defense-adjacent work, IP-protected raw storage, footage approval before delivery, and pre-cleared edit reviews. Standard for hardware, biotech, defense, and lab-based deep tech.
Multi-day shoots across factories, labs, deployment sites, test stands, and founder interviews. Ground plus aerial paired where it adds, scoped to install schedules, lab access timing, and weather windows.
Hero film, social cutdowns, deck-embed loops, customer-story versions, and recruiting cuts — all from the same shoot package. Scoped before production so the day produces a year of usable assets.
60-90 second cinematic founder + product brand films that anchor the investor pitch. Replaces the slide that says 'demo video here' with something that actually moves the meeting room.
Capability films, customer-deployment narratives, and partner stories that move long enterprise hardware sales cycles. Recruiting-grade quality without revealing constrained capability.
Hard tech recruits PhDs, mission-aligned engineers, and operators who could go anywhere. Founder and team films that explain the work convert engineering candidates better than job-post content ever does.
The visual evidence buyers and investors need to believe the company can actually ship physical product — factories, deployment sites, test stands, fabrication floors, install crews.
Loops, hero reels, on-stand video, and demo-day pitch films for CES, Bosch Rexroth conferences, AUSA, SAE, SPIE Photonics, and category-specific deep tech industry events.
Deployment narratives that close enterprise hardware sales — manufacturing customers, defense primes, energy utilities, semiconductor foundry partners.
Deep tech (also called hard tech, frontier tech, or tough tech) refers to companies whose core product is a physical, scientifically or engineering-intensive technology: robotics, defense systems, semiconductors, aerospace hardware, energy infrastructure, biotech hardware, advanced materials. For a video agency, it means: the product cannot be filmed with stock office b-roll, the buyers and investors are technical, the script has to be accurate, and the shoot environment is often constrained by NDA, ITAR, clean-room, or secured-site requirements. Generic agencies struggle here. We are built for it.
Functionally yes, with different audiences using different terms. 'Hard tech' is the US/VC vernacular (Founders Fund, a16z, Lux Capital). 'Deep tech' is the more established global term (BCG, Hello Tomorrow, the EU's Innovation Council). 'Frontier tech' and 'tough tech' (MIT's The Engine) describe the same companies. We use 'deep tech' on this page because it covers both audiences; we cover hard tech, frontier tech, and tough tech under the same approach.
Yes. Standard deep tech production runs under NDAs at both the production-company and crew levels, with pre-cleared footage workflows, secured raw-storage, and edit reviews before delivery. For defense and dual-use work we screen crew for ITAR posture before booking. We have produced under these constraints for robotics, solar, biotech, and lab-based work, and we confirm the security envelope before shoot day, not after.
Deep tech and hard tech brand films typically run $25,000-$80,000 for a single shoot package (hero film + social cutdowns + investor-deck loop). Full launch campaigns with multi-site coverage, founder + customer stories, and aerial documentation scale to $80,000-$200,000. Defense, semiconductor fab, and aerospace test-site work can carry additional security overhead. Pricing reflects field/site complexity, NDA workflow, and multi-day deployment shoots — not just camera time.
Yes, when scope and budget align. Pre-Series A hard tech often needs a single founder profile or a tight investor-deck brand film rather than a full campaign — typical scope is $15,000-$35,000 for a focused single-day or two-day shoot. Most agencies oversell at this stage; we under-promise and ship a single excellent asset that survives diligence.
Robotics and autonomy, defense tech and dual-use hardware, semiconductors and advanced manufacturing, aerospace and space tech, energy tech (grid, fusion, nuclear, storage, EV charging, geothermal), climate hardware, and biotech hardware. We do not specialize in pure-software AI or SaaS (those are SaaS shoots) — for those, see our SaaS industry page.
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
Tell us the company, the sub-vertical, the stage, and the security envelope. We will scope crew, sites, NDA gates, and the deliverable package before any production date is locked.
Book a discovery callHave one specific question? Email hello@werz.ai