Clients, in their own words.

So my name is Julian, I'm building Hemlock and we're a physical AI data collection company and we use EMG wearables that we equip workers with to quantify how they apply force with their fingers. So we can basically compute how workers use their hands to do their jobs and then transfer that skill over to physical AI models for robots.

With regard to my launch video, I was really just trying to keep it very simple, nothing too flashy and just kind of convey the idea of what it is we're focusing on. Here's how we use this new EMG technology to create this new type of data that basically captures all the motion and all the things they're doing with their hands through video, but also captures everything that video can't see, which is like the forces applied with their fingers. I mean, with regard to like a creative standpoint, I was looking at a bunch of other launch videos and I just felt like a lot of them were doing too much. I wanted it to be clear. I wanted people to be able to understand it well. It didn't have to have all these flashy elements that sort of dilute the substance in a lot of other launch videos that I see.

And I felt like you understood that very well and were like, OK, like there are a few key things we're trying to convey and we're just going to focus on that. All the other stuff is fluff and we can kind of throw it away.

And the second thing was just like speed, you know, like I'm in the batch right now. So every day counts. And I think like I called you for the scope and call on Thursday and like by Monday afternoon, we had already finished shooting. So I mean, that was phenomenal. I went with WERZ because of a few reasons. Firstly, I liked all the previous work that they had done. I had seen a few of their other launches.

And secondly, I felt like the fact that Sebastian, who's the head of WERZ, the fact that he had been through YC would help with just the overall experience. Like he would know what my priorities are with regard to the launch because he had kind of been in my shoes a few years ago. It was extremely smooth to work together.

Edits and like review feedback, that whole like iteration cycle was extremely fast, extremely quick. The WERZ team was super responsive. And actually on set, it was a phenomenal experience. We had a few wrenches thrown into the works through no fault of our own, just the venue and things like that. And the WERZ team just rolled with the punches and we got everything running and it was a super smooth experience. I would recommend WERZ to any small startup team that is just looking for a very focused, creative vision for their launch. You know, a lot of these bigger agencies are not going to understand the priorities of just like a quick but clear launch. Everything's about like all the flashy elements and making production a whole like meaty process, if that makes sense. But that's not really what small teams are looking for. Small teams are looking for just like a lean and mean system that can just like align with their vision and roll with it.

And that's kind of what you get with WERZ. I'm very happy with it. I'm very happy with it. I'm excited to put it out there. And I think it conveys the central message of my company very well. Yeah, no, WERZ: I'm very happy with it.

Hey, I'm Michael, the founder and CEO of Compose AI, which is a Chrome extension that saves people 40 % of their writing time. And we thought video was really important for our marketing because just from chatting with other founders and testing ads in the past, we know that video is really the highest engagement content and it was really a way for us to kind of create content that would be fun and promote our brand while also attracting new users to the product.

Working with WERZ company was a pleasure. They were professional throughout the entire process, whether it was kind of coming up with the ideas or the script writing or casting or finding sites to film at. They were extremely collaborative and kept me in the loop the whole time.

I thought it was by far the best experience I've had filming video and I'd absolutely recommend WERZ company to others. I plan to recommend that to people in my network and would definitely work with them in the future. I came to WERZ company with a pretty ambiguous kind of idea or vision. Really, I just wanted to feature Compose in a way that was highly engaging for the users and it was a lot of fun working with them. We started off by having some back and forth on various creative ideas for how we could feature Compose AI in a funny way and then there was several rounds of iterations where we started high level with concepts and then it came down into scripting and then that turned into casting and then the sites and the filming happened and there was reviews.

I think during the whole process, it was a nice balance, WERZ company was really open to the level of involvement I wanted to have in terms of how much creative direction I wanted to provide but I think for the most part, I gave them quite a bit of leeway and they were able to produce some really creative ideas and results from that.

I would say what really stuck out for me beyond the creative and funny kind of content was really that working with Sebastian was a pleasure. He was very professional and also very open to bouncing ideas back and forth and he had an amazing attitude that I think really helped move the ball forward to the end goal and it never felt like a burden or anything like that. I think it always felt like an enjoyable process.

My name is Rick Devine, and I'm the founder and the CEO of a new professional network called TalentSky. We also created an application called Workshops, which enables people to make money teaching what they do and their skills to others in a live experience, which is very unique. It's a very difficult concept to concisely describe with text and images, and I was very motivated to try to create a video that told the story of a person that had an interest in helping others, but she wanted to monetize that interest by teaching and getting paid, and that's what our platform enables.

So the hard part, I believe, when you're a creative leader is to surround yourself with people that can execute and amplify that vision. I cannot code, but I work with engineers. I cannot create designs on Adobe XD. So I need to work with a production designer that not just does what I ask them to do, but understands what I'm trying to accomplish as a creative leader and can really refine and amplify that as a partner. And that's what I found successful in working with Works, was the ability to patiently articulate what I'm trying to accomplish in a one minute video and then being able to amplify that vision and then script that out, storyboard it, think about the characters that would visually communicate that brand and that objective, and then have that manifest itself in a video that when I show it to someone, they completely get it.

And we've not only been successful in working together, but when I show people our video on what is a TalentSky workshop and why should anyone care, which is now front and center on our main marketing website, every single person I showed it to says, I understand what it is and the purpose of it. And that's a successful video in my mind. So I've produced videos in the past and I've done a video early on when I started the company with very, very high production quality. And it was really, really expensive. I am not a fan of cartoony videos, full animation that tries to tell a story. I like live because people can see the person and they can read all the emotional things we read as human beings into the look, into the way the person is communicating. And that emotional connectivity can only be done with life.

When I wanted to do this very important video, we actually did three videos with WERZ as I had other videos where this main character would surface. It was very important for me to have this partnership do a live video, but also do it efficiently with an up and coming firm that would do it at a cost that we can afford right now. We can't afford to go to a big creative firm and have them roll us into a big conference room with a team of people only to get a person that's probably not even as capable as Sebastian. So not only did Sebastian do the work and lead the work himself, but he did it at a price point that I think it was incredibly reasonable and I think that's important to be able to get these videos produced in a high quality way as good as anybody, but also at a price point that's attractive.

I think the important thing when you do a video is to understand what the emotion is you're trying to convey. Think of the Nike commercials. What is it they're trying to do? Are they trying to inspire a person to exercise? Are they trying to inspire a person to get off the couch and run? Are they trying to inspire? What are they trying to really say with their brand? And then of course, how does that brand manifest itself in the product? Before you do any kind of video like this, I would encourage the leader to be involved and be able to articulate that to Sebastian. And he did a really good job of working with me as a visionary founder and really understanding the purpose, the emotional purpose of the video, working with me on a rough out of the story, and then really amplifying that then every step of the way he showed me characters, he showed me sets where they might shoot various scenes.

And I felt a really strong sense of collaboration as I do with our lead production designer on our software side. And in that collaboration, in checking in with me to make sure that all the pieces are coming together was incredibly important to me. And I would give Sebastian Werz an A grade on all of that, happily.

Hey, my name is Pier Luigi, the CEO and co-founder of Evolution Devices. At Evolution Devices, we've been building out technology to assist and enhance human movement, so the way that people move their body. We've been building out, in particular, a device called the EvoWalk, which is a device that's for people who are living with mobility impairments, specifically due to neurological impairments. And so for us, you know, just the fact that the device has such a visual effect and the fact that it's a very emotional thing as well, you know, giving people this ability to walk again and get more confidence in their walking was a really big deal. So for us, video was definitely the way to capture that, the best way to capture that. For us, it was a no-brainer to work with the WERZ company, you know, that we knew that they would be able to ask the right questions, understand what the people that were using the device were kind of going through in a way, right? At least take the time to understand what we build and what their life experiences like.

It's not just like, you know, your average video recording, there's a lot of other things that go into it. And I knew that WERZ company was willing to make those kind of adjustments and kind of go the extra mile to make sure that everyone was comfortable with what was being filmed and make the right edits as well at the end. Yeah, the final video output that we got was a really high quality video. It kind of touched on everything that we hoped for. Something about the process that, you know, I'm remembering from when we started, what we went through was talking with the team at WERZ company about kind of a back and forth on how we could see the video playing out, how we can get the most out of, you know, this emotional goal that we were trying to get, but also, you know, planning the interview well, all of that, like, I think the buildup to it is what made the final product so good.

You know, it was a good quality because we started from the beginning, right? The whole process was done well. You know, we planned it well. And, yeah, we, you know, it showed in the end in the final video that we got.

Hey, my name is Vincent. I'm a marketing manager here working with Sebastian at the WERZ company on a commercial. It's a video ad that we're likely going to run across Facebook targeting resellers. And so the whole concept of the video was really to focus on how do we create something that's funny, that's approachable, and that represents our brand, which is really focused on the money that we help people make. Well, there's a story behind that. And it's not so much that they're just making money. It's that there's stuff that they do with that money that's important to them, like paying for their kid's college, be feeling empowered after a surgery and having to let go of their jobs, particularly these a lot of moms here that we're talking about.

And so when I approached Sebastian with the idea, we were able to really rely on his knowledge when it comes to production and getting the footage that we needed. Video is the most captivating medium of our generation. So when we chose the WERZ company, we were considering a number of different factors. One, we wanted a team that was scrappy. We wanted a team that was personable, that understood that we weren't this huge company that had a huge budget. And so we really wanted someone that appreciated that. And that came through in both us being able to plan for the budget and also being able to get the output, the outcome that we wanted. And I think if you were to look at the video that we made, certainly we punched above our weight. And I think that's what any company would want is to be able to punch above their weight in anything that they make.

And we certainly didn't know where to start. But my team was thoroughly impressed with how it shot. And I can almost guarantee, obviously, I don't know, but I can almost guarantee that, you know, you're going to have peace of mind when you're working with the WERZ company.

So for any founder that's watching this, As a founder, we need to move extremely fast. If you care about just delivering your work on time, and if you want that process to really fit into your lifestyle as a founder, Sebastian is your guy. I've worked with a couple of filmmakers before. And Sebastian is the only one that really understands what your thinking and your mode of operation is as a founder. And he will make sure you hit your deadlines. And just the amount of time that I was able to save by letting Sebastian really plan everything out, it just got us further along in our company's journey. There's just no better person to fit into the style of operation of a small startup company that's growing at such fast speeds.

I think it's in our nature as young founders to really be very particular about things and just think like, oh, we can get this to be perfect. You know, we can get this to be exactly the way I want it. And I think what you've done is help us strike a balance with that and just, you know, get it to be production ready. So very, very highly recommend working with Sebastian.