We Build
CPG Brands.
Brand films, editorial photography, chef content, and full brand strategy for food and beverage companies. We've done it for ourselves — now we do it for brands like yours.
From field
to shelf.
1971 Hook is a small-batch hot sauce born from generational farmers in Hudson Valley, NY. When they came to us, they had a product and a story — but no visual identity, no content, no brand.
We built everything: a 21-minute director's cut brand film, a 37-image editorial campaign with model photography, a 7-part chef video series, two client spots, and a full social content library. All rooted in the authenticity of where the sauce actually comes from.
Director's Cut — 1971 Hook Brand Film
“WERZ didn't produce content — they built a brand. The film doesn't feel like marketing. It feels like the truth about where this sauce actually comes from.”
Chef Series — Built for Instagram
7 vertical films featuring real chefs cooking with 1971 Hook sauce. The format CPG brands need to compete on social — real people, real food, zero fake energy.
CPG Brand Services
Everything a food or beverage brand needs to look the part — and to actually sell.
Brand Films
Cinema-grade brand films that tell the story behind your product — where it comes from, who makes it, and why it matters. Not a commercial. A document.
Product & Editorial Photography
37-image editorial campaigns, lifestyle shoots, packaging photography — everything a brand needs to own its visual identity across packaging, DTC, and retail.
Chef & Creator Series
Vertical-first chef content built for Instagram and TikTok. Real chefs, real food, real reactions. The format that converts for food brands.
Full Brand Build
From zero to launch: brand strategy, visual identity, content library, and social presence. We've done it once for ourselves — we know exactly what it takes.
Campaign Strategy
Launch campaigns, retail sell-in decks, trade show content, and influencer briefs — the business layer that makes the creative work.
Influencer & Earned Media
Gifting kits, creator briefs, and UGC frameworks that generate organic reach. We know what content creators actually want from a CPG brand.
We're not just
your agency.
We're a CPG brand.
Most video agencies produce content for CPG clients. We went further — we built one. That means we understand margins, launch timelines, retail buyer decks, and the economics of content for a brand that doesn't have a $2M marketing budget.
When we work on your brand, we're not just executing a brief. We're thinking like founders.
- We own a CPG brand — we know the economics firsthand
- Full-service: strategy through delivery, no handoffs
- Cinema-grade production at indie brand budgets
- Social-native formats built in from the start
- Retail and DTC content in the same shoot
- Chef and culinary creator network on-call
Common Questions
What does a CPG brand film production involve?
A CPG brand film starts with strategy: what story are we telling, who are we telling it to, and where will it live? From there we develop a shoot concept, location scout (often on-site at farms, kitchens, or production facilities), hire crew and talent, and produce a 1–3 minute cinematic brand film plus a library of cut-downs for digital. Typical timelines run 6–10 weeks from brief to delivery.
How much does a CPG brand video production cost?
A focused brand film for an emerging CPG brand typically starts at $12,000–$25,000, covering pre-production, a 1–2 day shoot, and full post-production. Full-service brand builds — film + photography + chef series + social library — range from $30,000–$80,000+ depending on scope. We structure packages around your stage and goal.
Do you work with early-stage CPG brands or only established ones?
Both, but we're especially good with early-stage brands that need to build from scratch. 1971 Hook had no visual identity when we started — we built everything. That zero-to-one work is where we bring the most leverage.
What food and beverage categories have you worked in?
Hot sauce and condiments, agricultural / farm-to-table brands, culinary products, restaurant brands, and artisan food production. We're actively expanding into beverage, snack, and specialty grocery categories.
Can you create content for both retail sell-in and DTC/social?
Yes — and we build shoots with that dual purpose baked in. A single production day can yield a brand film, packaging photography, 9:16 chef clips for Instagram, and hero images for a retail sell sheet. Smart planning means you're not paying twice.
Do you handle distribution or just production?
We handle production and creative strategy. For paid media distribution, we partner with performance agencies we trust. We'll make the referral and ensure the creative is built to spec for whatever channels you're running.
See how we think about CPG and food brands as a buying context — with relevant work, FAQ, and service paths.
CPG & Food audience pageYour brand
deserves a film.
Tell us where you are in the build — early-stage, pre-launch, or ready to scale. We'll tell you exactly what we'd make.