Explainer video production
that moves conversion.
Live-action, animated, motion-design — chosen to fit the message, not because it's what we always do.
Hybrid product film — Cosmic Robotics, on-site demo.“An explainer is not a tour of your product. It is the shortest possible version of the moment a customer realizes they need it.”
WERZ — Explainer Approach
Six explainer formats,
chosen to fit the message.
- 01
Live-action explainers
Real people, real product, on-camera. Best for products that need credibility — B2B SaaS, healthcare, regulated industries. 60-120 seconds.
- 02
Animated explainers
Custom 2D motion design — character work, illustrative metaphors, dynamic kinetic type. Best when the product is abstract or pre-launch.
- 03
Hybrid explainers
Live-action interviews intercut with animated UI walkthroughs. The best of both — credibility plus visual clarity. Most common for product launches.
- 04
Product walkthrough cuts
Screen-recorded UI demos with voiceover and animated callouts. Best for SaaS dashboards and complex product flows.
- 05
Founder demo videos
Founder-on-camera walking through the why and the what. Earns more trust than scripted voiceover for early-stage companies.
- 06
Onboarding & feature shorts
30-60 second cuts dropped into in-app tooltips and email sequences. Lower CAC by reducing time-to-value.
“Every single person I've shown it to says, 'I understand what it is.' That's a successful video.”
Where they live
Where explainers
earn their budget.
Homepage hero
60-90 second product video at the top of the homepage. The single highest-leverage video most SaaS companies will ever ship.
Onboarding & email
30-60 second cuts dropped into welcome flows and tooltips. Reduces time-to-value, lowers churn, and gets used over and over.
Sales & pitch decks
Hybrid explainers and founder demo videos that account executives can drop into a deck or send before a discovery call to compress the sales cycle.
Details
Explainer,
in detail.
How much does an explainer video cost?
Explainer videos cost $4,000 to $25,000 depending on style. Animated explainers with custom motion graphics run $4,000–$12,000 for 60–90 seconds. Live-action explainers with on-camera talent, scripted narration, and screen recordings range $10,000–$25,000 with delivery in 4–6 weeks.
Overview
Built to clarify product value in 60-120 seconds for AI, SaaS, and tech startups.
Default to live-action when the product needs trust signals — healthcare, fintech, enterprise. Default to animated when the product is abstract, pre-launch, or you do not have a polished product to film yet. Hybrid is the safe middle for most SaaS: live-action interviews intercut with animated UI walkthroughs, credibility plus visual clarity.
Length is a discipline, not a constraint. Hero explainer on the homepage runs 60-90 seconds. Onboarding and email cuts run 30-60. Conference booth loops cap at 30. The longer the video, the more dropoff — write to the time, do not fill it. Every explainer we ship is scoped backward from where it will live.
Questions
Common questions.
Live-action vs animated explainer — which should I pick?
Default to live-action when the product needs trust signals (healthcare, fintech, enterprise). Default to animated when the product is abstract, pre-launch, or you don't have a polished product to film yet. Hybrid is the safe middle for most SaaS.
How long should an explainer be?
Hero explainer on the homepage: 60-90 seconds. Onboarding/email cuts: 30-60 seconds. Conference booth loops: 30 seconds max. The longer the video, the more dropoff — write to the time, don't fill it.
What does an explainer cost?
Animated explainers: $4,000–$12,000 for 60–90 seconds, depending on character work and motion complexity. Live-action explainers: $10,000–$25,000, depending on talent, locations, and screen recordings.
How long does production take?
Animated: 4-6 weeks (most time goes to motion). Live-action: 3-4 weeks. Hybrid: 5-7 weeks. Rush timelines available for product launches with hard dates.
How does WERZ price video, web, or marketing work?
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
More questions (5)
Can WERZ work from a fixed budget?
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Are there ongoing retainers, or only project work?
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
How long does a typical engagement take?
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
Can you accommodate a tight deadline?
Yes, when the scope and approval lanes are tight. Rush projects work best when the team can lock decisions quickly and accept fewer revision rounds. We will tell you upfront if a deadline is unrealistic for the scope.
What happens after the project ships?
Delivery, any post-launch support and ongoing work are agreed in your scope. We can discuss additional content, optimization or campaign support once the initial project is complete.
Ready to clarify your product?
Tell us what the explainer needs to do and where it will live. We will scope the format, length, and delivery against the goal.
Not ready for a call? Send a brief — written reply within one business day — or estimate your budget in two minutes.
- 2
- launch films featured by Y Combinator (Cosmic Robotics, Rhem Labs)
- 4 days
- Hemlock (YC F26): scoping call to a wrapped shoot
- 100K+
- impressions on Rhem Labs’ launch
- 45
- Whole Foods stores for 1971 Hook