Explainer videos that move conversion.
Live-action, animated, motion-design — chosen to fit the message, not because it's what we always do. Built to clarify product value in 60-120 seconds.
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Formats
six explainer formatsLive-action explainers
Real people, real product, on-camera. Best for products that need credibility — B2B SaaS, healthcare, regulated industries. 60-120 seconds.
Animated explainers
Custom 2D motion design — character work, illustrative metaphors, dynamic kinetic type. Best when the product is abstract or pre-launch.
Hybrid explainers
Live-action interviews intercut with animated UI walkthroughs. The best of both — credibility plus visual clarity. Most common for product launches.
Product walkthrough cuts
Screen-recorded UI demos with voiceover and animated callouts. Best for SaaS dashboards and complex product flows.
Founder demo videos
Founder-on-camera walking through the why and the what. Earns more trust than scripted voiceover for early-stage companies.
Onboarding & feature shorts
30-60 second cuts dropped into in-app tooltips and email sequences. Lower CAC by reducing time-to-value.
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All projectsFAQ
explainer videosLive-action vs animated explainer — which should I pick?+
Default to live-action when the product needs trust signals (healthcare, fintech, enterprise). Default to animated when the product is abstract, pre-launch, or you don't have a polished product to film yet. Hybrid is the safe middle for most SaaS.
How long should an explainer be?+
Hero explainer on the homepage: 60-90 seconds. Onboarding/email cuts: 30-60 seconds. Conference booth loops: 30 seconds max. The longer the video, the more dropoff — write to the time, don't fill it.
What does an explainer cost?+
Live-action explainers: $8K-$20K. 2D animated: $10K-$30K depending on character work and motion complexity. Screen-recorded product walkthroughs: $3K-$8K. Hybrid: usually $15-35K.
How long does production take?+
Animated: 4-6 weeks (most time goes to motion). Live-action: 3-4 weeks. Hybrid: 5-7 weeks. Rush timelines available for product launches with hard dates.