i.
Product Demo Videos
Clear, compelling demos that show your software in action and drive sign-ups. Built to convert at the top of the funnel and reinforce the sales cycle below it.
Industries/SaaS
Growth marketing for SaaS companies.
Product videos, conversion-focused websites, and growth marketing to scale your SaaS. We've worked with Y Combinator startups and enterprise software companies.
Y Combinator clientsSeed → Series BNext.js · ReactConversion-focusedCalifornia-based
Quick answer
What does video production cost for SaaS companies?
SaaS video budgets typically run $40,000 to $250,000 annually for companies between Series A and Series C. That covers product demos ($6,000–$12,000), 4–6 customer story films ($15,000–$25,000 each), launch campaign assets, and recruiting content. Earlier-stage teams often start at $25,000 with one anchor brand film.
Updated 3 min read
SaaS marketing is its own discipline. The funnel runs on free trials and demo requests, the buyer journey is a mix of self-service and sales-assisted, and the metrics that matter — MRR, CAC, LTV, payback period — are not the metrics most agencies optimize for. We build video, web, and growth programs around the SaaS funnel as it actually works.
Every project ties back to pipeline. Product demo videos that convert visitors to trial signups. Landing pages that segment by ICP and route the right buyer to the right path. Bottom-of-funnel SEO content targeting buyer-intent keywords. The work compounds because each piece is designed to feed the next.
Services
SaaS marketing, end-to-end.
ii.
SaaS Landing Pages
High-converting pages optimized for trials, demos, and sign-ups. Custom Next.js builds with real CMS integrations and full analytics instrumentation.
iii.
Growth Marketing
SEO, content marketing, and paid acquisition to scale your MRR. Bottom-of-funnel content, programmatic SEO, and paid social with creative built in-house.
iv.
Customer Success Stories
Case study videos that prove ROI and build social proof. Decision-grade content for buyers who need to see results before they sign.
Why WERZ
What SaaS teams get with us.
- SaaS metrics understanding (MRR, CAC, LTV)
- Product-led growth experience
- B2B and B2C SaaS expertise
- Integration with your tech stack
- Startup-friendly pricing and timelines
- Y Combinator client experience
Tech stack
Tools we work with.
- Next.js
- React
- Webflow
- HubSpot
- Segment
- Mixpanel
- Stripe
- Intercom
“Every single person I've shown it to says, 'I understand what it is.' That's a successful video.”
Rick Devine
Founder & CEO, TalentSky
“By far the best experience I've had filming video.”
Michael Shuffet
Founder & CEO, Compose AI
FAQ
Common questions.
What video content works best for SaaS companies?
For SaaS companies, the highest-ROI video formats are product demo videos, customer success stories, explainer videos (for top-of-funnel awareness), and onboarding / feature walkthrough content. WERZ produces all of these with a focus on clear storytelling and conversion-optimised calls to action.
Can WERZ help with our SaaS product website?
Yes. WERZ builds marketing sites and landing pages for SaaS products using Next.js and React — fast, SEO-first, and designed to convert free-trial signups and demo requests. We integrate with common SaaS tools like HubSpot, Segment, and Intercom.
How does WERZ approach content marketing for SaaS?
We focus on bottom-of-funnel SEO content targeting buyer-intent keywords, combined with thought leadership and comparison content. For SaaS, we prioritise driving demo requests and trial signups over raw traffic volume, using data to continuously optimise.
Does WERZ work with early-stage startups?
Yes. We work with seed-stage through Series B SaaS companies and understand the unique constraints of startup marketing — tight budgets, fast timelines, and the need to look credible to enterprise buyers. We can also produce content that scales across product launches and fundraising cycles.
How does WERZ price video, web, or marketing work?
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
Can WERZ work from a fixed budget?
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Are there ongoing retainers, or only project work?
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
How long does a typical engagement take?
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
Can you accommodate a tight deadline?
Yes, when the scope and approval lanes are tight. Rush projects work best when the team can lock decisions quickly and accept fewer revision rounds. We will tell you upfront if a deadline is unrealistic for the scope.
What happens after the project ships?
Every engagement includes a 30-day post-launch window for fixes, polish, and analytics review. From there we can move into a retainer for ongoing content, optimization, or campaign management.
Get started
Ready to scale your SaaS?
Tell us where you are in the growth curve. We'll scope the video, web, and marketing program that moves the number that matters.
Schedule a growth callHave one specific question? Email hello@werz.ai