i.
Meta (Facebook + Instagram)
DTC, B2C, and broad-funnel B2B work well here. We run creative-first — fresh angles every 2-4 weeks, not the same evergreen ad for 6 months. Most of our retainers run paid Meta as the lower-funnel workhorse.
Marketing/Paid Ads
Paid ads that scale.
Meta, Google, LinkedIn, TikTok — with in-house creative production. The unfair advantage: creative + media buying from the same team, iterating in days instead of weeks.
Creative + media buyingFlat retainer$5K+ media spendMeta · Google · LinkedIn · TikTokCalifornia-wide
Quick answer
How much does paid media management cost?
Paid media management costs $2,500 to $15,000 per month plus ad spend. Single-channel management on Google or Meta with creative iteration runs $2,500–$5,000/mo. Multi-channel programs with paid social, paid search, retargeting, and creative production scale to $8,000–$15,000/mo.
Updated 4 min read
Paid media without strong creative is wasted spend. Strong creative without media expertise is a hit-or-miss campaign. The agencies that consistently produce results have both, working from the same room. We're built that way: in-house video, photo, and copy alongside paid media buyers, iterating on angles every two to four weeks instead of running the same evergreen ad for six months.
We charge a flat retainer, not percent-of-spend. Percent-of-spend incentives push agencies to maximize media volume rather than ROAS, and we don't want our incentive shape to misalign with your outcomes. Most clients run $4–12K/month retainers regardless of media size, with creative production included.
Channels we run
Six channel surfaces.
ii.
Google (Search + YouTube + PMax)
High-intent search is mandatory for any business with category demand. PMax gets attention but needs careful creative + audience controls to avoid burning budget. YouTube as creative-discovery for brand-awareness lifts.
iii.
B2B SaaS, B2B services, and high-ACV products. Highest-cost paid channel by impression but often lowest-cost by qualified lead. We pair LinkedIn audience-targeting with retargeting on lower-cost channels.
iv.
TikTok + Reels
Vertical video, GenZ + younger millennials, brand-led DTC. Creative quality matters more here than any other channel — we produce native-feeling vertical creative, not repurposed 16:9 spots.
v.
Programmatic + display
Used for retargeting and broad-reach awareness. Lower priority for most clients than paid social or search; we activate when funnel volume justifies it.
vi.
Audio + podcast
For brands with strong narrative content. We work with podcast networks for host-read placements and produce audio creative for streaming platforms.
“We certainly punched above our weight. That's what any company would want.”
Vincent
Marketing Manager, OneShop
FAQ
Common questions.
Do you require a creative budget on top of media spend?
Most retainers include creative production for paid social — that's the unfair advantage of having WERZ creative in-house. For high-budget engagements (>$50K/mo media spend), we sometimes carve creative production into a separate line item to keep accounting cleaner. Either way, the creative team works in the retainer, not on hourly markup.
What's the minimum media spend for paid to make sense?
Below $5K/mo total ad spend, you're better off optimizing organic and lifecycle than running paid. $5-15K/mo: workable for early-stage testing on one channel. $15K+/mo: where channels start producing meaningful, statistically-significant data. We don't take retainers below $4K/mo because the agency cost outweighs the value at small spend.
Do you charge percent-of-spend?
No. Flat retainer + creative production. Percent-of-spend incentives push agencies to maximize media volume rather than ROAS, and we don't want our incentive shape to misalign with your outcomes. Most clients run $4-12K/mo retainers regardless of media size.
How fast do paid campaigns produce results?
Meta and Google show signal in 2-4 weeks. LinkedIn typically 4-8 weeks (slower-moving audience). TikTok often produces results inside a week if creative is right. Statistical significance for budget decisions usually takes 4-12 weeks. We over-communicate during the ramp so you know what's working before the data is conclusive.
How does WERZ price video, web, or marketing work?
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
Can WERZ work from a fixed budget?
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Are there ongoing retainers, or only project work?
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
How long does a typical engagement take?
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
Can you accommodate a tight deadline?
Yes, when the scope and approval lanes are tight. Rush projects work best when the team can lock decisions quickly and accept fewer revision rounds. We will tell you upfront if a deadline is unrealistic for the scope.
What happens after the project ships?
Every engagement includes a 30-day post-launch window for fixes, polish, and analytics review. From there we can move into a retainer for ongoing content, optimization, or campaign management.
Get started
Ready to scale your paid program?
Tell us about your current spend, your channels, and what's stuck. We'll scope the creative + media program that breaks it.
Start a projectHave one specific question? Email hello@werz.ai