Paid ads that scale.
Meta, Google, LinkedIn, TikTok — with in-house creative production. The unfair advantage: creative + media buying from the same team, iterating in days instead of weeks.
Select Clients
Channels we run
six channel surfacesMeta (Facebook + Instagram)
DTC, B2C, and broad-funnel B2B work well here. We run creative-first — fresh angles every 2-4 weeks, not the same evergreen ad for 6 months. Most of our retainers run paid Meta as the lower-funnel workhorse.
Google (Search + YouTube + PMax)
High-intent search is mandatory for any business with category demand. PMax gets attention but needs careful creative + audience controls to avoid burning budget. YouTube as creative-discovery for brand-awareness lifts.
B2B SaaS, B2B services, and high-ACV products. Highest-cost paid channel by impression but often lowest-cost by qualified lead. We pair LinkedIn audience-targeting with retargeting on lower-cost channels.
TikTok + Reels
Vertical video, GenZ + younger millennials, brand-led DTC. Creative quality matters more here than any other channel — we produce native-feeling vertical creative, not repurposed 16:9 spots.
Programmatic + display
Used for retargeting and broad-reach awareness. Lower priority for most clients than paid social or search; we activate when funnel volume justifies it.
Audio + podcast
For brands with strong narrative content. We work with podcast networks for host-read placements and produce audio creative for streaming platforms.
Selected Work
All projectsFAQ
paid adsDo you require a creative budget on top of media spend?+
Most retainers include creative production for paid social — that's the unfair advantage of having WERZ creative in-house. For high-budget engagements (>$50K/mo media spend), we sometimes carve creative production into a separate line item to keep accounting cleaner. Either way, the creative team works in the retainer, not on hourly markup.
What's the minimum media spend for paid to make sense?+
Below $5K/mo total ad spend, you're better off optimizing organic and lifecycle than running paid. $5-15K/mo: workable for early-stage testing on one channel. $15K+/mo: where channels start producing meaningful, statistically-significant data. We don't take retainers below $4K/mo because the agency cost outweighs the value at small spend.
Do you charge percent-of-spend?+
No. Flat retainer + creative production. Percent-of-spend incentives push agencies to maximize media volume rather than ROAS, and we don't want our incentive shape to misalign with your outcomes. Most clients run $4-12K/mo retainers regardless of media size.
How fast do paid campaigns produce results?+
Meta and Google show signal in 2-4 weeks. LinkedIn typically 4-8 weeks (slower-moving audience). TikTok often produces results inside a week if creative is right. Statistical significance for budget decisions usually takes 4-12 weeks. We over-communicate during the ramp so you know what's working before the data is conclusive.