Creative for CPG brands that need to move from shelf appeal to real demand.
Brand films, product storytelling, campaign systems, and launch-ready visuals for consumer brands.
Consumer brands need more than a polished shoot. They need a story that works across paid media, retail conversations, founder narrative, and social content.
Best Fit
- Food, beverage, and lifestyle brands launching products or refreshing brand perception
- Teams that need content for paid social, retail conversations, and founder storytelling
- Brands that want one partner across strategy, production, and rollout instead of separate shops
The problems this page is built around.
Product shoots alone do not create a brand people remember or buy into.
Consumer campaigns break down when your paid content, brand story, and website all feel disconnected.
You need creative that works for both buyers and end customers without flattening the brand voice.
The work we usually combine for this audience.
Work that maps to this buying context.
1971 Hook
The Proposal — 30s Commercial Spot
Full creative partnership: brand strategy, commercial spots, chef cooking series, model shoots, and AI-developed creative for an artisan hot sauce brand.
1971 Hook
Director's Cut — 1 Min Film
A one-minute cinematic brand film for 1971 Hook hot sauce — shot wide, scored, and graded to stand alone as brand storytelling.
1971 Hook
El Jabalito Promo
Product promo for the El Jabalito SKU — 1971 Hook hot sauce.
Other buying contexts close to this one.
Conversion & Retention
E-commerce & DTC
Product storytelling, Shopify-ready web work, and performance-minded creative for e-commerce and DTC brands.
Regional Growth
Central Valley
Video, web, and growth work for Fresno, Visalia, Bakersfield, Modesto, Stockton, and the broader Central Valley.
White-Label Production
Agency Partners
White-label live-action production and campaign support for agencies that need dependable delivery.
Questions we usually hear from cpg & food teams.
Do you only work with established CPG brands?
No. We work with both emerging brands and more mature teams, especially when there is a product launch, repositioning effort, or a need to tighten the brand story across channels.
Can you help with both hero creative and social cutdowns?
Yes. We scope campaign systems so the hero story, paid assets, and social edits are planned together instead of treated as separate projects.
What makes WERZ a strong fit for food and beverage brands?
We understand founder story, product desirability, retail-facing polish, and the need to make premium brands feel distinct without turning them into generic lifestyle ads.
If this page matches how you buy, the next move is simple.
We can look at scope, timing, existing assets, and where the fastest win is across video, web, or growth.