CPG brand film · 2024
1971 Hook — director's cut
A 65-second documentary-style brand film produced by WERZ for 1971 Hook, following the visual story from Hudson Valley pepper fields through preparation and bottling.
- 1971 Hook
- Hudson Valley, New York
- 1971 Hook was founded by WERZ founder Sebastian Werz
- 65 seconds
What the film shows
The film begins in the Hudson Valley landscape and follows the people, peppers, tools, and preparation that give the product its physical origin.
WERZ produced the film as part of a wider brand system that also included identity, editorial photography, chef content, campaign spots, and retail-presentation assets.
This is a descriptive summary for accessibility and search discovery, not a verbatim dialogue transcript.