01Overview
The launch 15-second social spot — the first creative execution in WERZ's social spot series for Compose AI and the opening cut of the broader campaign. Distributed across Instagram, YouTube, and LinkedIn as the primary acquisition creative for a YC-backed AI writing assistant with 1M+ organic users.
02About the Client
YC W21-backed AI writing assistant. 1M+ users. $2.1M seed from Craft Ventures.
03Production Breakdown
Product-launch social spot for Compose AI that turns everyday email-writing friction into a relatable office vignette, then resolves it with AI-assisted reply suggestions and a restrained brand finish.
A male knowledge worker at a laptop, macro keyboard inserts, message-card overlays, and a minimal Compose AI end card give the spot a practical product-demo feel while staying rooted in live action.
Deliverables
- product launch spot
- social acquisition ad
- SaaS product commercial
- paid social video creative
Production
- live action production
