A 30-second product launch spot for Compose AI’s writing-assistant browser extension. The completed film is presented here alongside related short-form work from the client portfolio.
YC W21-backed AI writing assistant. 1M+ users. $2.1M seed from Craft Ventures.
From the film
Product-launch social spot for Compose AI that turns everyday email-writing friction into a relatable office vignette, then resolves it with AI-assisted reply suggestions and a restrained brand finish.
A male knowledge worker at a laptop, macro keyboard inserts, message-card overlays, and a minimal Compose AI end card give the spot a practical product-demo feel while staying rooted in live action.
Deliverables
product launch spotsocial acquisition adSaaS product commercialpaid social video creative
Production
live action productionoffice location shootactor directionmacro keyboard coverageinterface and message overlayseditorial pacingproduct launch branding
Visual style
desk laptop setuptyping handsmessage suggestion cardsglass office wallsneutral office lightingCompose AI end card
Why it works
- Shows WERZ can make an abstract AI-product benefit concrete through a simple office scenario.
- Demonstrates clean interplay between live action, typing detail, and on-screen product messaging.
- Useful proof for productivity software, AI assistants, and B2B SaaS launch campaigns.
Featured voices
Male office workerKnowledge-worker persona used to embody everyday productivity friction and relief.
Key shots
Shot 1 · office desk introA male office worker sits at his laptop in a glass-walled workspace, establishing a familiar productivity context.
Shot 2 · keyboard macroMacro coverage of typing hands tightens the focus on the friction of composing email and written responses.
Shot 3 · reaction beatThe performer looks back toward the camera and screen as though searching for the right wording.
Shot 4 · ai suggestion overlayCompose AI message cards appear over the live-action desk scene to visualize the product’s assisted-writing value.
Shot 5 · closer with product reinforcementThe edit alternates between the worker and the interface overlays, selling the idea of faster, cleaner communication.
Shot 6 · brand end cardA minimal Compose AI resolve closes the launch creative with a clean product mark.
On-screen text
Compose AI
