SaaS video production for startup, product, and sales teams.
SaaS video needs to make an abstract product feel concrete. WERZ produces product demos, launch films, founder stories, customer videos, sales enablement clips, and recruitment content for startups and software teams.
Startup founders, SaaS marketers, product marketers, sales teams, and venture-backed teams preparing launches or campaigns.
What we can produce.
Product demos
Founder videos
Launch films
Customer stories
Sales enablement
Recruiting content
How the project moves.
01
Strategy and scope
We define the audience, offer, channels, shoot needs, and final deliverables before production starts.
02
Production planning
Locations, interview questions, shot lists, crew, permits, gear, and schedule are prepared around the finished asset plan.
03
Shoot and post
WERZ handles filming, editing, color, sound, motion support, captions, and exports for web, sales, paid, and social use.
Related work and next steps.
Common questions.
Can WERZ combine screen capture and live action?+
Yes. SaaS videos often need both: product UI capture for clarity and founder, customer, or team footage for credibility.
What SaaS videos should we make first?+
Most teams start with a homepage product video, a founder or brand story, a short paid-social cut, and sales snippets that answer common objections.
Can you work with technical products?+
Yes. We build the script around the buyer's problem and use visual structure to make technical details easier to understand.
WERZ is based in Fresno and produces video across California for teams that need useful creative assets, not just a finished file.
Start planning