Can one shoot create all three?+
Yes, if the deliverables are planned upfront.
Which format should we make first?+
If your brand story is unclear, start with a brand film. If the offer is clear and you need demand, start with commercials or social ads.
How long should each format be?+
Brand films often run 2-6 minutes, commercials often run 15-60 seconds, and social ads often need several short variants.
How does WERZ price video, web, or marketing work?+
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
Can WERZ work from a fixed budget?+
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Are there ongoing retainers, or only project work?+
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
How long does a typical engagement take?+
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
Can you accommodate a tight deadline?+
Yes, when the scope and approval lanes are tight. Rush projects work best when the team can lock decisions quickly and accept fewer revision rounds. We will tell you upfront if a deadline is unrealistic for the scope.
What happens after the project ships?+
Every engagement includes a 30-day post-launch window for fixes, polish, and analytics review. From there we can move into a retainer for ongoing content, optimization, or campaign management.
What does the kickoff look like?+
A 60-minute working session to lock the angle, audience, and call-to-action. You leave with a one-pager you can share internally — goal, deliverables, schedule, and success metrics.
Social ads test fast
Social ads often need hooks, subtitles, vertical formats, multiple variants, and tighter edits for platform behavior.