The difference
positioningWERZ
WERZ builds custom Next.js + TypeScript sites with full backend control, edge caching, and unlimited integration depth. Built for businesses where the site needs to scale to thousands of pages, integrate with multiple systems, and hit Core Web Vitals 90+ on every page.
Webflow
Webflow is a visual web design platform that lets designers build production sites without writing code. Strong at bespoke marketing sites and lighter custom apps. Has a hosted CMS and form handling. Limited at scale — page caps and runtime constraints.
Side-by-side
feature comparisonUnlimited
Anything React can render
Very high
Visual canvas, broad CSS access
Unlimited
Programmatic SEO at scale
Capped (10K Enterprise)
Soft caps on lower tiers
Sanity, Contentful, custom
Bespoke schemas, structured content
Webflow CMS
Good for marketing content
Full Node.js / API routes
Anything you need
Webflow Logic + integrations
Limited backend complexity
Lighthouse 100
Edge cache, image optimization
Lighthouse 80–95
Platform overhead
Editor CMS
Marketers ship landing pages
Designer handoff
Designers ship in Webflow
Vercel / your infra
Full control
Webflow hosting
Locked to platform
$3–8K retainer
Includes ongoing dev
$14–$235/mo + design fees
Plus designer time
FAQ
WERZ vs webflowWhen is Webflow the right call?
Webflow shines for bespoke marketing sites under ~200 pages where a designer can ship without engineering. Agencies often build clients on Webflow because they can hand off the CMS to marketing teams. If you don't need programmatic SEO at scale, complex backend logic, or sub-100ms TTFB, Webflow is often a faster path than custom code.
Can WERZ work in Webflow if we prefer that platform?
Yes — we have engineers who build in Webflow when it's the right tool. We're platform-agnostic. The decision usually comes down to: scale (>200 pages or programmatic? custom). Integrations (5+ backend systems? custom). Performance (paid-media-driven CTR? custom). Marketing autonomy (designer-driven? Webflow).
What's the migration path from Webflow to custom?
Most migrations take 6–10 weeks. We export the Webflow content, design and build the Next.js replacement (often using the same visual design), set up redirects, and cut over. SEO impact is minimal when redirects are correct and content stays consistent. Common reason for migration: hitting Webflow's page or CMS-collection limits.
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