The difference
positioningWERZ
WERZ builds custom Next.js sites with full backend control and unlimited integrations. Built for businesses that need programmatic SEO at scale, deep CRM/billing integrations, and Lighthouse 90+ performance ceilings — none of which a design-tool runtime can match.
Framer
Framer is a designer-friendly site builder with a strong visual canvas, hosted CMS, and prebuilt animations. Excellent for marketing sites under ~100 pages where launch speed matters more than runtime depth or backend integration breadth.
Side-by-side
feature comparisonUnlimited
Anything React can render
Very high
Visual canvas, design-tool ergonomics
Unlimited
Programmatic SEO at scale
Soft caps
Best at <100 pages
Sanity / Contentful / custom
Bespoke schemas, structured content
Framer CMS
Good for blog + marketing pages
Full Node.js + edge functions
Anything you need
Limited via integrations
No custom server-side logic
Lighthouse 100
Edge cache + image opt
Lighthouse 80–95
Animations add overhead
4–8 weeks
Discovery → design → build
1–3 weeks
Designer-driven
Vercel / your infra
Full control
Framer hosting
Locked to platform
$15K–$75K + retainer
Engineering investment
$15–$30/mo + designer
Subscription + design fees
FAQ
WERZ vs framerWhen is Framer the right tool?
Framer shines when (a) you have a strong designer who can ship without engineering, (b) the site stays under ~100 pages, and (c) you don't need complex backend integrations. For early-stage startups and design-led brands, Framer is often the fastest path to a polished site.
Can WERZ build in Framer if we prefer that platform?
Yes. We're platform-agnostic. We'll recommend custom Next.js when scale, integrations, or Core Web Vitals demand it; otherwise we work in your tool of choice. Framer specifically tends to fit boutique B2B and creative brands well.
What's the migration path from Framer to custom?
Most migrations take 4-6 weeks. We export Framer content and design, rebuild on Next.js + your chosen CMS, set up redirects, and cut over. SEO impact is minimal when redirects map correctly. The most common reason to migrate is hitting Framer's CMS-collection limits or needing custom backend logic.
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