01Overview
Eightfold AI — a SoftBank-backed talent intelligence platform valued at $2.1B — commissioned WERZ to produce 15-second and 30-second spots for Connected TV (CTV) advertising. The campaign ran across premium streaming inventory, positioning Eightfold's AI-first approach to enterprise talent management.
02About the Client
$2.1B unicorn AI talent intelligence platform (SoftBank Vision Fund 2). $410M total raised. 1.6 billion career profiles in dataset. 1/3 of customers are Fortune 500 companies. $96.6M revenue in 2024. Founded by two ex-Google engineers (Ashutosh Garg & Varun Kacholia).
03Production Breakdown
30-second enterprise brand spot featuring a spokesperson-led CHRO persona in a modern office, using floating task cards and a late "Agentic AI" message to position Eightfold as a practical AI talent platform for recruiting and workforce productivity.
Direct-to-camera live-action performance in a polished office environment, with lower-thirds, floating UI/task callouts, clean brand bug placement, and a gradient logo end card. The visual language is executive-friendly, polished, and product-adjacent without relying on full-screen software demos.
- 30-second brand spot
- enterprise paid media ad
- website hero / campaign video
- event or sales enablement video
- motion-graphics-supported commercial
- live action production
- spokesperson direction
- office location shoot
- direct-to-camera performance
- motion graphics compositing
- lower-third graphics
- editorial pacing
- brand finishing
- modern office interior
- floating task cards
- lower-third identity graphic
- clean enterprise wardrobe
- gradient brand end card
- human-centered AI framing
- Shows WERZ can communicate complex AI/software positioning in a simple, executive-friendly format.
- Demonstrates integration of live action with UI-style motion graphics and on-screen messaging.
- Proves comfort with B2B SaaS tone, enterprise credibility, and category education.
- Useful reference for recruiting, workforce, HR-tech, AI, and platform-brand briefs.
Jenny
CHRO persona / spokesperson used to frame the platform through an HR leadership point of view.
A medium direct-to-camera shot introduces a female spokesperson with a lower-third naming her "Jenny" and "CHRO," grounding the ad in an HR leadership perspective.
Floating task-card overlays appear around the spokesperson to visualize AI-assisted recruiting and workforce workflows.
The spot returns to a cleaner medium shot of the spokesperson, maintaining conversational delivery and enterprise credibility.
A wider performance beat with open-hand gestures reinforces an explanatory, confident tone in the same office setup.
A bold headline card introduces "Agentic AI" with supporting copy, shifting from general workflow assistance to a stronger category-defining message.
A tighter, smiling shot of the spokesperson keeps the tone approachable while sustaining the premium enterprise finish.
