15 & 30-Second CTV Campaign | Video Production

01Overview

Eightfold AI — a SoftBank-backed talent intelligence platform valued at $2.1B — commissioned WERZ to produce 15-second and 30-second spots for Connected TV (CTV) advertising. The campaign ran across premium streaming inventory, positioning Eightfold's AI-first approach to enterprise talent management.

02About the Client

$2.1B unicorn AI talent intelligence platform (SoftBank Vision Fund 2). $410M total raised. 1.6 billion career profiles in dataset. 1/3 of customers are Fortune 500 companies. $96.6M revenue in 2024. Founded by two ex-Google engineers (Ashutosh Garg & Varun Kacholia).

Eightfold ↗

From the film

03Production Breakdown

30-second enterprise brand spot featuring a spokesperson-led CHRO persona in a modern office, using floating task cards and a late "Agentic AI" message to position Eightfold as a practical AI talent platform for recruiting and workforce productivity.

Direct-to-camera live-action performance in a polished office environment, with lower-thirds, floating UI/task callouts, clean brand bug placement, and a gradient logo end card. The visual language is executive-friendly, polished, and product-adjacent without relying on full-screen software demos.

Deliverables

30-second brand spotenterprise paid media adwebsite hero / campaign videoevent or sales enablement videomotion-graphics-supported commercial

Production

live action productionspokesperson directionoffice location shootdirect-to-camera performancemotion graphics compositinglower-third graphicseditorial pacingbrand finishing

Visual style

modern office interiorfloating task cardslower-third identity graphicclean enterprise wardrobegradient brand end cardhuman-centered AI framing

Why it works

Shows WERZ can communicate complex AI/software positioning in a simple, executive-friendly format.
Demonstrates integration of live action with UI-style motion graphics and on-screen messaging.
Proves comfort with B2B SaaS tone, enterprise credibility, and category education.
Useful reference for recruiting, workforce, HR-tech, AI, and platform-brand briefs.

Featured voices

JennyCHRO persona / spokesperson used to frame the platform through an HR leadership point of view.

Key shots

Shot 1 · medium spokesperson introA medium direct-to-camera shot introduces a female spokesperson with a lower-third naming her "Jenny" and "CHRO," grounding the ad in an HR leadership perspective.

Shot 2 · motion-graphics compositeFloating task-card overlays appear around the spokesperson to visualize AI-assisted recruiting and workforce workflows.

Shot 3 · medium close-upThe spot returns to a cleaner medium shot of the spokesperson, maintaining conversational delivery and enterprise credibility.

Shot 4 · waist-up performance beatA wider performance beat with open-hand gestures reinforces an explanatory, confident tone in the same office setup.

Shot 5 · headline message beatA bold headline card introduces "Agentic AI" with supporting copy, shifting from general workflow assistance to a stronger category-defining message.

Shot 6 · tight confidence beatA tighter, smiling shot of the spokesperson keeps the tone approachable while sustaining the premium enterprise finish.

On-screen text

JennyCHROAnalyzing data...Adjusting offers...AI: Hey, how can I help?Reviewing resumesFinding fits for our culture...Enhancing productivity KPIs...Agentic AIPerforms complex tasks with limited supervision.

Let’s make something.