SaaS websites built to convert.
Custom Next.js sites with full backend integrations and programmatic SEO at scale. For B2B SaaS companies that treat the marketing site like a product.
Select Clients
What we build
six common engagementsMarketing site rebuilds
Replatforming from Webflow, WordPress, or a stagnant custom site. Migration with redirects, design refresh, conversion-tuned templates. Most SaaS Series A-B clients land here.
Programmatic SEO platforms
Hundreds to thousands of templated pages for keyword variations, integrations, use-cases, alternatives. The unfair-advantage growth lever for content-first SaaS.
Pricing + signup conversion flows
A/B-tested pricing pages, frictionless checkout, plan-comparison logic. Where 0.5% conversion lifts compound into $100K+ ARR.
Customer story + case study CMS
Editor-friendly Sanity/Contentful CMS so marketing teams ship case studies without engineering tickets.
Documentation + API reference
Developer docs that match the design language and stay in sync with the product. Often the first touchpoint for technical buyers.
App-marketing handoff design
Tight visual continuity between marketing site and product app — same design system, same components, same feel through signup.
Selected Work
All projectsFAQ
SaaS web developmentWhy custom over Webflow for SaaS?+
Webflow caps at modest scale and adds runtime overhead. For SaaS aiming at programmatic SEO (>500 pages), custom integrations (5+ backend APIs), or sub-100ms TTFB, Next.js + a real CMS earns its premium. Under those thresholds, Webflow is fine.
How does WERZ integrate with our existing stack?+
We integrate with Stripe, HubSpot, Salesforce, Pylon, Intercom, Customer.io, Segment, GA4 — anything with a modern API. Auth flows that hand off to your product (Clerk, Auth0, Supabase) are standard. We don't lock data behind us.
Will marketing be able to ship without engineering after launch?+
Yes — that's the whole point of the CMS. Marketing teams ship landing pages, blog posts, case studies, integration pages without engineering tickets. We design custom field schemas around your specific content types.
Cost and timeline for a SaaS marketing site?+
$25K-$75K typical range. 6-10 weeks discovery to launch. Post-launch retainer ($5-12K/mo) covers content updates, A/B tests, performance tuning, and quarterly reviews. Larger platforms (>500 pages) trend toward $75-150K.