i.
Marketing site rebuilds
Replatforming from Webflow, WordPress, or a stagnant custom site. Migration with redirects, design refresh, conversion-tuned templates. Most SaaS Series A-B clients land here.
Web Development/SaaS
SaaS websites built to convert.
Custom Next.js sites with full backend integrations and programmatic SEO at scale. For B2B SaaS companies that treat the marketing site like a product.
Next.js · ReactLighthouse 90+Programmatic SEO$25K – $150K builds6 – 10 weeks
By the numbers
SaaS sites, measured.
- 90+
- Lighthouse score target on every build
- Next.js 15
- Framework default — RSC + edge-ready
- <200ms
- Time to first byte from CDN
- 100%
- Custom code — no template marketplace
Updated 3 min read
Most SaaS marketing sites are an afterthought — Webflow templates, stale messaging, and a CMS the marketing team can't ship to without filing engineering tickets. The result is a site that under-converts at the top of the funnel and slows the sales motion below it. We treat the marketing site like a product: shipped on a real platform, integrated end-to-end with your stack, and engineered for the kinds of growth levers SaaS companies actually use.
Custom Next.js plus a real CMS earns its premium when you're aiming at programmatic SEO (>500 pages), custom integrations (5+ backend APIs), or sub-100ms TTFB. Under those thresholds, Webflow is fine. Above them, the math swings hard the other way — and that's where most growing SaaS companies live.
What we build
Six common engagements.
ii.
Programmatic SEO platforms
Hundreds to thousands of templated pages for keyword variations, integrations, use-cases, alternatives. The unfair-advantage growth lever for content-first SaaS.
iii.
Pricing + signup conversion flows
A/B-tested pricing pages, frictionless checkout, plan-comparison logic. Where 0.5% conversion lifts compound into $100K+ ARR.
iv.
Customer story + case study CMS
Editor-friendly Sanity/Contentful CMS so marketing teams ship case studies without engineering tickets.
v.
Documentation + API reference
Developer docs that match the design language and stay in sync with the product. Often the first touchpoint for technical buyers.
vi.
App-marketing handoff design
Tight visual continuity between marketing site and product app — same design system, same components, same feel through signup.
“Every single person I've shown it to says, 'I understand what it is.' That's a successful video.”
Rick Devine
Founder & CEO, TalentSky
FAQ
Common questions.
Why custom over Webflow for SaaS?
Webflow caps at modest scale and adds runtime overhead. For SaaS aiming at programmatic SEO (>500 pages), custom integrations (5+ backend APIs), or sub-100ms TTFB, Next.js + a real CMS earns its premium. Under those thresholds, Webflow is fine.
How does WERZ integrate with our existing stack?
We integrate with Stripe, HubSpot, Salesforce, Pylon, Intercom, Customer.io, Segment, GA4 — anything with a modern API. Auth flows that hand off to your product (Clerk, Auth0, Supabase) are standard. We don't lock data behind us.
Will marketing be able to ship without engineering after launch?
Yes — that's the whole point of the CMS. Marketing teams ship landing pages, blog posts, case studies, integration pages without engineering tickets. We design custom field schemas around your specific content types.
Cost and timeline for a SaaS marketing site?
$25K-$75K typical range. 6-10 weeks discovery to launch. Post-launch retainer ($5-12K/mo) covers content updates, A/B tests, performance tuning, and quarterly reviews. Larger platforms (>500 pages) trend toward $75-150K.
How does WERZ price video, web, or marketing work?
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
Can WERZ work from a fixed budget?
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Are there ongoing retainers, or only project work?
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
How long does a typical engagement take?
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
Can you accommodate a tight deadline?
Yes, when the scope and approval lanes are tight. Rush projects work best when the team can lock decisions quickly and accept fewer revision rounds. We will tell you upfront if a deadline is unrealistic for the scope.
What happens after the project ships?
Every engagement includes a 30-day post-launch window for fixes, polish, and analytics review. From there we can move into a retainer for ongoing content, optimization, or campaign management.
Get started
Ready to ship a real SaaS site?
Tell us where the current site falls short. We'll scope the rebuild, the integrations, and the post-launch program that keeps it moving.
Book a discovery callHave one specific question? Email hello@werz.ai