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Rhem Labs · YC F26 · Product launch film

Making Rhem feel at home.

A launch film that introduces a health assistant robot through the everyday lives of a mother and daughter. Product demonstrations give the story clarity; their conversations give it a reason to matter.

Client: Rhem Labs
Scope: Live-action production & post-production
Delivery: 4K launch film, website cut & campaign stills

The finished launch film · 01:18View the film and selected frames →

01 / The brief

Introduce the product.
Keep the people in view.

Rhem has several jobs to explain: health updates, prescription support, calls, reminders and everyday questions. A launch film needed to make those interactions understandable while also showing why a family would want the product in the first place.

We built the edit around two perspectives: a mother who wants to handle things herself, and a daughter who cares about how she is doing. Interviews and FaceTime exchanges connect the demonstrations, so the features belong to the same family story.

02 / On set

Room for the conversation.

The home setting brings interviews and product scenes into one visual world. Two camera angles give the editor choices within a conversation, while close-up coverage shows hands, screens and small actions clearly. These production photos show the lighting, cameras and overhead sound around Donna’s interview.

Donna seated for an interview between two cameras, with a boom microphone and lights in the living room — Donna on set. Two camera angles let the edit move between thoughts while preserving the performance.

Two cameras on tripods facing the living room, with a gridded softbox and overhead boom microphone — The interview setup: two cameras, overhead sound and a gridded soft light alongside the room’s windows and practical lamps.

Overhead view of the living room location, camera positions and lighting equipment — The wider location. The same room connects the interview, product interactions and the film’s final embrace.

View from the staircase of cameras, microphone, lights and floor cables around the interview area — The setup from above, showing the camera and sound positions around the interview area.

03 / The edit

A feature, an action, a reason.

The opening establishes Rhem before moving into the interviews. From there, the cut pairs each feature with a visible action: a finger on the health sensor, an update on the daughter’s phone, a call through Rhem and a conversation in the kitchen.

Audio bridges let a thought begin before its speaker appears. Quick product details and cooking inserts create changes of pace, while longer expressions and the final embrace give the relationship space. The goal is a product launch with a conversational rhythm.

Donna’s finger on Rhem’s health sensor with the title Flags what changes — Show the action first: a close-up makes the health-sensing interaction legible.

Health update notification integrated beside the daughter’s phone — Then show what it means for family: an update beside the daughter’s phone.

Alison on Rhem’s display with the title Be there. From anywhere. — The call connects the product demonstration back to the mother-and-daughter story.

Rhem on the kitchen counter with the title Ask rhem anything — The kitchen gives the assistant another everyday context, with close-ups and cooking sounds supporting the scene.

04 / Finishing

Make the UI belong to the scene.

Rhem’s supplied interface was composited into the photographed robot screens, including the call footage and speaking states. Each shot needed its own perspective, timing and edge treatment. Floating phone notifications also had to follow the scene, with foreground phone and finger details passing in front of them where appropriate.

A warm, vivid grade, film grain and restrained light effects bring the shots together. Dialogue cleanup, music, film accents and cooking sounds shape the rhythm. Titles and subtitles complete the main film; a separate website cut keeps the product screens and notifications while removing those text layers.

05 / The launch

One film. Assets for the launch around it.

The delivery included the finished 4K film, a lighter 1080p version, a title-free website background cut and 4K stills. The launch film was featured in Y Combinator’s Rhem Labs announcement.

Wide living-room frame of mother and daughter embracing, with the subtitle just mom and daughter — The film closes on the relationship that gives the product its purpose.

Visit Rhem →View the project →Launch video production →Filming in Los Angeles →

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