Compose AI — a Y Combinator-backed AI writing assistant that cuts writing time by 40% — commissioned WERZ to produce a series of 15-second and 30-second spots for social media. The campaign targeted tech-forward professionals and was distributed across Instagram, YouTube, and LinkedIn.
02About the Client
YC W21-backed AI writing assistant (Chrome extension). Cuts writing time by 40%. 1M+ users acquired organically with no paid marketing. $2.1M seed from Craft Ventures. Works across Gmail, Notion, Superhuman, Intercom, and all web apps.
Humorous SaaS social ad using an absurd dinner-table scenario to dramatize writing pain and position Compose AI as the shortcut to faster, easier communication.
Warm dinner lighting, a frustrated professional, a surreal green-suit embodiment of writing burden, simple subtitles, and a clean white brand end-card make the concept instantly legible.
Deliverables
15-second social spot30-second social spotpaid LinkedIn and YouTube adSaaS campaign creative
Shows WERZ can make software value feel memorable with a physical, funny live-action metaphor.
Demonstrates concept-driven B2B creative instead of generic office-product demos.
Useful proof for AI, productivity, SaaS, and startup paid-media briefs.
Featured voices
Social CampaignFeatured subject associated with Compose AI.
Key shots
Shot 1 · problem-state openerThe spot opens on a dinner-table situation where the protagonist is visibly overwhelmed, setting up the problem before any product explanation.
Shot 2 · absurd-metaphor revealA bright green character intrudes on the scene, turning internal writing friction into a physical comic obstacle.
Shot 3 · copy payoff beatSimple subtitle copy clarifies the joke and lands the value proposition without requiring dense product UI.
Shot 4 · brand-resolve closeThe piece resolves to a clean Compose AI end card so the concept ties back to a real software brand quickly.
On-screen text
Compose AICompose AI is an AI writing assistant toSo you're not living like this.Social Campaign — 15 & 30-Second SpotsSocial Campaign
