01Overview
The Fresno Economic Development Corporation commissioned WERZ to produce three program introduction videos: the Central Valley Training Center (CVTC), the Veterans Assistance Center (VAC), and a workforce development piece for their commercial truck driving program. Each video was used for public outreach, grant reporting, and stakeholder presentations.
02About the Client
Fresno County's public-private economic development corporation. Won the nation's largest Build Back Better Regional Challenge grant ($65.1M), attracted 500+ semiconductor jobs to the region, and has driven $650M+ in investment through the Fresno DRIVE initiative. Central node of the Central Valley business ecosystem.
03Production Breakdown
Interview-led workforce program film combining instructor and partner testimonials with hands-on training footage to explain how the Central Valley Training Center prepares participants for real trade work.
Named lower-thirds, warehouse classroom coverage, masonry and drywall practice, and shop-floor wide shots make the program feel practical, credible, and mission-driven rather than generic civic content.
Profile-led audio for Fresno EDC centered on a featured speaker introducing their role, perspective, and trust-building context. The CVTC program is similar to a pre-apprenticeship program. It's a 12-week program that introduces residents and citizens of Fresno County and others to the trades. Hi my name is Oliver Baines. I am the founder of the Valley Apprenticeship Connections program.
Deliverables
- program intro film
- recruitment video
