01Overview
WERZ produced a partnership film for JSA in collaboration with Amtrak, documenting a workforce or program initiative connecting communities to career opportunities within the national rail network.
02About the Client
JSA is a consulting and services firm working at the intersection of workforce development and transportation. In partnership with Amtrak, JSA develops programs connecting underserved communities to career opportunities in the national rail network.
03Production Breakdown
Lifestyle partnership film following families and travelers through the Amtrak California experience, turning rail travel into a warm, social, and scenic brand story.
Departure signage, boarding moments, phone captures, kids by the windows, social toasts, and bright carriage interiors create a trip-based story that balances utility, comfort, and shared experience.
Deliverables
- partnership film
- travel campaign video
- tourism social cutdowns
- branded experience reel
Production
- lifestyle casting
