Amtrak Partnership Film

Program film for JSA's workforce partnership with Amtrak — connecting underserved communities to careers in national rail.

Client

JSA

Service

Video Production

Industry

Consulting / Transportation

Year

2023

Runtime

1:31

Location

California

Production services

Video Production, Brand Film

Assets delivered

partnership film, travel campaign video, tourism social cutdowns, branded experience reel, Video

01Overview

WERZ produced a partnership film for JSA in collaboration with Amtrak, documenting a workforce or program initiative connecting communities to career opportunities within the national rail network.

02About the Client

JSA is a consulting and services firm working at the intersection of workforce development and transportation. In partnership with Amtrak, JSA develops programs connecting underserved communities to career opportunities in the national rail network.

From the film

03Production Breakdown

Lifestyle partnership film following families and travelers through the Amtrak California experience, turning rail travel into a warm, social, and scenic brand story.

Departure signage, boarding moments, phone captures, kids by the windows, social toasts, and bright carriage interiors create a trip-based story that balances utility, comfort, and shared experience.

Deliverables

partnership filmtravel campaign videotourism social cutdownsbranded experience reel

Production

lifestyle castingdocumentary-style coveragetravel productionmobile-location filmingeditorial montagepartnership storytelling

Visual style

station signageboarding linetrain window viewsfamily seatingphones capturing momentsonboard food and drinks

Why it works

Shows WERZ can film inside moving transit environments while keeping the story polished and human.
Demonstrates multi-age lifestyle casting and family-focused brand storytelling.
Useful proof for travel, tourism, transportation, and public-private partnership pitches.

Key shots

Shot 1 · station-arrival openerThe piece opens by establishing the route and brand context with station signage, arrivals, and boarding energy.

Shot 2 · boarding and settle-in beatThe early interior coverage makes the trip feel comfortable and accessible rather than purely scenic.

Shot 3 · window experience beatKids and adults looking out the windows turn the ride into a shared experience, not just transportation logistics.

Shot 4 · social lifestyle beatPhone captures, toasts, and conversations position the trip as memorable and social.

Shot 5 · multi-age carriage montageThe middle of the film broadens into a more inclusive picture of who the trip serves, from kids to couples to groups.

Shot 6 · journey resolveThe closing leaves the viewer with the feeling of a comfortable, scenic trip and a strong partner-brand experience.

On-screen text

Amtrak CaliforniaJSAAmtrak Partnership Film

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