01Overview
DataRails — an AI-native FP&A platform with $175M raised and 70% YoY growth — commissioned WERZ for two engagements: (1) a 15-second and 30-second commercial campaign, and (2) live event production at their Las Vegas conference, capturing customer testimonials and executive interviews. The conference footage showcased real CFO customers discussing their outcomes with the platform.
02About the Client
AI-native FP&A platform (FinanceOS) for mid-market and enterprise CFO teams. $175M total raised ($70M Series C in Jan 2026 led by One Peak). $550M valuation. 70% YoY revenue growth in 2025. G2's highest-rated FP&A platform (4.7/5). Excel-native — the only AI FP&A tool that keeps teams in Excel.
03Production Breakdown
Boardroom-driven B2B commercial for DataRails that stages CFO-style decision-making around dashboards and finance reporting, using a suited presenter, projected charts, and meeting-table reactions to position the platform as serious, enterprise-ready FP&A software.
Warm conference-room cinematography with a suited spokesperson, projected bar-chart dashboards, ensemble reaction coverage, and subtle brand bug placement creates an executive meeting aesthetic with pitch-room confidence.
Deliverables
- boardroom commercial spot
- 30-second enterprise ad
- sales and conference screen content
Production
- live action production
- boardroom staging
- actor direction
- conference room location
- projected dashboard visuals
- ensemble coverage
- corporate wardrobe styling
- editorial pacing
Visual Style
- conference room table
- projected bar charts
- suited spokesperson
- finance team reactions
- warm corporate interiors
- datarails branding
Why It Works
- Shows WERZ can make finance software feel cinematic without losing executive credibility.
- Demonstrates ensemble staging, presenter direction, and chart-based visual storytelling.
- Useful proof for fintech, CFO, analytics, and other enterprise-software briefs.
Featured Voices
Male spokesperson
Executive-presenter persona used to communicate finance-platform credibility to CFO and FP&A audiences.
Key Shots
Shot 1 · boardroom wide opener
A wide conference-room shot establishes a finance-team meeting around a projected dashboard, framing the piece as an executive strategy conversation.
Shot 2 · dashboard detail beat
The commercial isolates chart-heavy finance visuals to reinforce reporting, forecasting, and metric-driven decision making.
Shot 3 · presenter medium close-up
A suited male spokesperson delivers the core pitch with a direct, confident corporate performance.
Shot 4 · team reaction coverage
Reaction shots across the table give the ad a collaborative leadership feel rather than a solo product demo.
Shot 5 · presenter with chart reprise
The piece returns to the presenter beside the projected analytics, reinforcing category authority and product seriousness.
Shot 6 · brand close
The ad closes on branded boardroom imagery that leaves DataRails associated with polished finance-team execution.
On-Screen Text
