01Overview

Sang Pediatrics — a family-run pediatric practice serving Fresno, Clovis, and Sanger since 1985 — commissioned WERZ to produce a suite of physician introduction videos and 30-second evergreen commercial spots. The content runs across local TV, digital pre-roll, and the practice's social and web channels.

02About the Client

Family-run independent pediatric practice founded in 1985. Two Fresno locations serving Fresno, Clovis, and Sanger. Donated $2.5M to Community Regional Medical Center and Clovis Community Hospital. 40+ years serving Central Valley families.

Sang Pediatrics ↗

From the film

03Production Breakdown

Provider-led pediatrics spot that mixes Dr. Sang's presence, exam-room interactions, and clear clinic-location information to build trust with parents across Fresno and Clovis.

Bright medical interiors, physician closeups, family and patient moments, community portrait imagery, and location cards keep the commercial equal parts reassuring and informative.

Profile-led audio for Sang Pediatrics centered on a featured speaker introducing their role, perspective, and trust-building context. Hi, I'm Dr. New Sang from Sang Pediatrics. I just want to say thank you to the families who have trusted us with your children. Because of you, we've been able to grow and welcome new patients at our Palm Clinic near Fig Garden Village and at Willow location next to Clovis.

Deliverables

provider intro commercialwebsite hero videohealthcare paid social spotmulti-location clinic promo

Production

provider interview directionfamily castingclinic productionhealthcare scriptinglocation graphicseditorial clarity

Visual style

exam roomstethoscope closeupsfamilies with childrendoctor seated to cameraclinic location cardcommunity portrait

Why it works

Shows WERZ can balance credibility, warmth, and local-practice detail in healthcare creative.
Demonstrates how to make a provider the anchor of the story without losing family relatability.
Useful proof for healthcare, medical practice, and community-trust pitches.

Featured voices

Dr. New SangFounding pediatrician and featured physician voice.

Key shots

Shot 1 · provider-to-camera openerThe commercial opens with Dr. Sang in a direct, trustworthy portrait that immediately frames the practice around physician credibility.

Shot 2 · care environment beatExam-room interactions with children and parents make the practice feel active, approachable, and family-centered.

Shot 3 · community and family montageThe spot broadens beyond the exam room so the practice reads as locally rooted rather than purely clinical.

Shot 4 · location clarity beatLocation cards and office listings make the commercial practical for real parent decision-making, not just brand awareness.

Shot 5 · practice resolveThe ending leaves the viewer with a sense of trust, access, and local presence across multiple clinics.

Audio / dialogue

Hi, I'm Dr. New Sang from Sang Pediatrics. I just want to say thank you to the families who have trusted us with your children. Because of you, we've been able to grow and welcome new patients at our Palm Clinic near Fig Garden Village and at Willow location next to Clovis. We continue to offer convenient walk-ins and same-day appointments, so when your child needs help, we're there for you.

On-screen text

Sang PediatricsDowntown ClinicWillow ClinicPalm ClinicAlso serving all of ClovisProvider Intro & Commercial Campaign

Full transcript

Hi, I'm Dr. New Sang from Sang Pediatrics. I just want to say thank you to the families who have trusted us with your children. Because of you, we've been able to grow and welcome new patients at our Palm Clinic near Fig Garden Village and at Willow location next to Clovis. We continue to offer convenient walk-ins and same-day appointments, so when your child needs help, we're there for you. Let the Sang family help your family with our award-winning care, from newborns to 21, every step of the way. As always, stay healthy, stay safe, and I hope to see you soon. Thank you.

Let’s make something.