01Overview
Sang Pediatrics — a family-run pediatric practice serving Fresno, Clovis, and Sanger since 1985 — commissioned WERZ to produce a suite of physician introduction videos and 30-second evergreen commercial spots. The content runs across local TV, digital pre-roll, and the practice's social and web channels.
02About the Client
Family-run independent pediatric practice founded in 1985. Two Fresno locations serving Fresno, Clovis, and Sanger. Donated $2.5M to Community Regional Medical Center and Clovis Community Hospital. 40+ years serving Central Valley families.
03Production Breakdown
Provider-led pediatrics spot that mixes Dr. Sang's presence, exam-room interactions, and clear clinic-location information to build trust with parents across Fresno and Clovis.
Bright medical interiors, physician closeups, family and patient moments, community portrait imagery, and location cards keep the commercial equal parts reassuring and informative.
Profile-led audio for Sang Pediatrics centered on a featured speaker introducing their role, perspective, and trust-building context. Hi, I'm Dr. New Sang from Sang Pediatrics. I just want to say thank you to the families who have trusted us with your children. Because of you, we've been able to grow and welcome new patients at our Palm Clinic near Fig Garden Village and at Willow location next to Clovis.
Deliverables
- provider intro commercial
- website hero video
- healthcare paid social spot
- multi-location clinic promo
Production
- provider interview direction
- family casting
- clinic production
- healthcare scripting
- location graphics
- editorial clarity
Visual Style
- exam room
- stethoscope closeups
- families with children
- doctor seated to camera
- clinic location card
- community portrait
Why It Works
- Shows WERZ can balance credibility, warmth, and local-practice detail in healthcare creative.
- Demonstrates how to make a provider the anchor of the story without losing family relatability.
- Useful proof for healthcare, medical practice, and community-trust pitches.
Featured Voices
Dr. New Sang
Founding pediatrician and featured physician voice.
Key Shots
Shot 1 · provider-to-camera opener
The commercial opens with Dr. Sang in a direct, trustworthy portrait that immediately frames the practice around physician credibility.
Shot 2 · care environment beat
Exam-room interactions with children and parents make the practice feel active, approachable, and family-centered.
Shot 3 · community and family montage
The spot broadens beyond the exam room so the practice reads as locally rooted rather than purely clinical.
Shot 4 · location clarity beat
Location cards and office listings make the commercial practical for real parent decision-making, not just brand awareness.
Shot 5 · practice resolve
The ending leaves the viewer with a sense of trust, access, and local presence across multiple clinics.
Audio / Dialogue
Hi, I'm Dr. New Sang from Sang Pediatrics. I just want to say thank you to the families who have trusted us with your children. Because of you, we've been able to grow and welcome new patients at our Palm Clinic near Fig Garden Village and at Willow location next to Clovis. We continue to offer convenient walk-ins and same-day appointments, so when your child needs help, we're there for you.
On-Screen Text
+Full Transcript
Hi, I'm Dr. New Sang from Sang Pediatrics. I just want to say thank you to the families who have trusted us with your children. Because of you, we've been able to grow and welcome new patients at our Palm Clinic near Fig Garden Village and at Willow location next to Clovis. We continue to offer convenient walk-ins and same-day appointments, so when your child needs help, we're there for you. Let the Sang family help your family with our award-winning care, from newborns to 21, every step of the way. As always, stay healthy, stay safe, and I hope to see you soon. Thank you.
