01Overview
Sang Pediatrics — a family-run pediatric practice serving Fresno, Clovis, and Sanger since 1985 — commissioned WERZ to produce a suite of physician introduction videos and 30-second evergreen commercial spots. The content runs across local TV, digital pre-roll, and the practice's social and web channels.
02About the Client
Family-run independent pediatric practice founded in 1985. Two Fresno locations serving Fresno, Clovis, and Sanger. Donated $2.5M to Community Regional Medical Center and Clovis Community Hospital. 40+ years serving Central Valley families.
03Production Breakdown
Provider-led pediatrics spot that mixes Dr. Sang's presence, exam-room interactions, and clear clinic-location information to build trust with parents across Fresno and Clovis.
Bright medical interiors, physician closeups, family and patient moments, community portrait imagery, and location cards keep the commercial equal parts reassuring and informative.
Profile-led audio for Sang Pediatrics centered on a featured speaker introducing their role, perspective, and trust-building context. Hi, I'm Dr. New Sang from Sang Pediatrics. I just want to say thank you to the families who have trusted us with your children. Because of you, we've been able to grow and welcome new patients at our Palm Clinic near Fig Garden Village and at Willow location next to Clovis.
Deliverables
- provider intro commercial
- website hero video
- healthcare paid social spot
