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Web DevelopmentHeadless CMS

Headless CMS development.

Next.js + Sanity, Contentful, Payload, or custom admin. Marketing teams ship without engineering tickets — the way modern content sites should work.

Headless CMS development by WERZ
Next.js · Sanity
Next.js · SanityContentful · PayloadPerformance measured per buildScope-based estimateTimeline set after discovery
Updated 2 min read

Headless architecture separates the presentation layer from content management. That can provide more control over rendering, integrations, and content modeling, but it also adds implementation and maintenance responsibility. The right choice depends on workflows, permissions, integrations, publishing volume, and the existing platform.

We design custom field schemas around your specific content types so marketers ship landing pages, blog posts, case studies, and integration pages without filing engineering tickets. The schema design is the most important part of the engagement — we spend significant discovery time understanding your content workflows before building.

Stacks we ship

Six common engagements.

Next.js + Sanity headless CMS
i.

Next.js + Sanity

Our most-shipped stack. Sanity Studio gives marketers a structured editor with custom field types, real-time collaboration, and clean preview flows. Best for content-heavy sites with bespoke schemas.

Next.js + Contentful headless CMS
ii.

Next.js + Contentful

Better at multi-team, multi-environment setups. Contentful's content modeling is robust for enterprise teams, and the workflow tools handle staging/production neatly.

Next.js + Payload self-hosted CMS
iii.

Next.js + Payload

Self-hosted CMS with a TypeScript-first developer experience. Best when you need full data control, custom auth, or want to host the CMS alongside the front-end.

Custom Next.js admin development
iv.

Next.js + custom admin

We build a custom Prisma-backed admin in your Next.js app — no third-party CMS. Best when content schemas need tight integration with your business logic or product data.

Headless Shopify with Sanity
v.

Headless Shopify (Hydrogen + Sanity)

Custom Next.js storefront with Shopify handling commerce and checkout and a separate CMS handling editorial content. Appropriate when documented requirements justify the added architecture.

Headless CMS migration
vi.

Migration from monolithic CMS

WordPress, Drupal, Sitecore → Next.js + headless CMS. We map content, build new schemas, migrate, set up redirects, and cut over with minimal SEO impact.

FAQ

Common questions.

Why headless instead of WordPress / monolithic CMS?

Headless can provide more control over rendering, content models, and integrations, but it is not automatically faster or easier. Compare publishing workflows, permissions, integrations, migration risk, hosting, and long-term ownership before choosing it.

What's the cost of going headless?

Cost depends on content migration, design, schemas, integrations, permissions, localization, hosting, and support. WERZ provides a scope-based estimate after discovery; CMS subscription pricing should be verified directly with the selected vendor.

How long does a headless project take?

Timeline depends on discovery, content readiness, design, migration volume, integrations, approvals, and testing. WERZ establishes the schedule after those inputs are known rather than publishing a universal duration.

Can our marketing team use this without engineering help?

Yes — that's the whole point. We design custom field types in the CMS so marketers ship landing pages, blog posts, case studies, integration pages without filing engineering tickets. The schema design is a critical part of the engagement; we spend significant discovery time understanding your content workflows before building.

Get started

Ready to ship a real CMS?

Tell us where the current CMS falls short. We'll scope the schema work, the migration, and the front-end build that fixes it.

Have one specific question? Email hello@werz.ai