i.
Commercials
Brand ads, launch videos, social cutdowns, and campaign-ready commercial assets for paid social, CTV, web, and sales.
California video, more than footage.
WERZ is a California video production agency producing brand films, commercials, customer stories, and campaign content from Fresno to LA, SF, San Diego, Sacramento, and San Jose. Strategy, production, post, and useful deliverables under one roof — with a per-city pricing guide for every major California market.
California-wide10+ yearsFAA Part 107Statewide crewsBooking 2026 projects
Quick answer
How much does video production cost in California?
Video production in California costs $4,000 to $80,000 per project. Pricing varies by region: Central Valley shoots run $4,000–$15,000, Bay Area $7,000–$60,000, Los Angeles $12,000–$80,000. Multi-region campaigns combining agriculture, tech, and entertainment markets scale to $50,000+.
Updated 2 min read
California is not one market — it is a dozen of them stitched together. Los Angeles ad work, San Francisco SaaS launches, San Diego biotech, Sacramento civic, Silicon Valley hard tech, the Central Valley's agricultural and industrial weight. WERZ is based in Fresno and travels for the right project, with statewide crews, FAA Part 107 drone, and a producer model that scales from a single-camera interview to a multi-day, multi-location campaign.
We handle strategy, production planning, filming, editing, color, sound, captions, and export packages for web, sales, paid, and social. Project ranges vary widely by city — see the 2026 California pricing guide for ranges by region, or the per-city guides for LA, SF, San Diego, Sacramento, San Jose, and Fresno.
Whether it is a $5K founder profile in Oakland, a brand film in the Central Valley, or a $50K multi-day campaign across three cities, we scope clearly before any work begins. Recent statewide work includes 1971 Hook — now in 45 Whole Foods stores across NorCal, Boise, and Reno.
What we can produce
California video, across formats.
ii.
Brand films
Cinematic brand stories, founder films, and company culture videos that build lasting identity for California brands.
iii.
Corporate video
Brand films, executive interviews, product demos, training videos, and company culture content delivered on time.
iv.
Drone video
FAA Part 107 certified aerial footage for real estate, solar, infrastructure, agriculture, events, and brand films.
v.
Testimonials
Customer success stories, patient testimonials, and client interview films built to convert at the decision stage.
vi.
Event coverage
Corporate events, conferences, galas, and product launches with multi-camera coverage and live streaming.
“Every single person I've shown it to says, 'I understand what it is.' That's a successful video.”
Rick Devine
Founder & CEO, TalentSky
“By far the best experience I've had filming video.”
Michael Shuffet
Founder & CEO, Compose AI
Process
Strategy, production, and useful deliverables.
i.
Strategy and scope
We define the audience, offer, channels, shoot needs, and final deliverables before production starts.
ii.
Production planning
Locations, interview questions, shot lists, crew, permits, gear, and schedule are prepared around the finished asset plan.
iii.
Shoot and post
WERZ handles filming, editing, color, sound, motion support, captions, and exports for web, sales, paid, and social use.
Where we shoot
Statewide reach, scoped to the project.
Areas served
- Los Angeles
- San Francisco
- San Diego
- Sacramento
- Fresno
- Bay Area
- Central Valley
- Orange County
- Inland Empire
- Bakersfield
- Modesto
- San Jose
Industries
- SaaS
- Healthcare
- Finance
- Real Estate
- CPG
- Agriculture
- Hospitality
- Robotics
- Education
- Professional Services
California city directory
Browse by California city.
FAQ
Common questions.
Does WERZ travel across California?
Yes. WERZ is based in Fresno and produces video across the Central Valley, Los Angeles, San Francisco, Sacramento, San Diego, and other California markets.
What types of California video projects does WERZ handle?
Commercials, brand films, corporate video, testimonials, drone footage, event coverage, product videos, and social campaign assets.
Do you handle both production and editing?
Yes. WERZ handles strategy, production planning, filming, editing, color, sound, captions, and export packages.
What does California video production cost?
Common project ranges run $3,000-$50,000+ depending on scope, city, crew, shoot days, travel, and post-production complexity. We scope clearly before any work begins.
Get started
Ready to scope a California shoot?
Tell us the city, the audience, and the goal. We will scope crew, locations, and deliverables — and travel for the right project.
Scope a projectHave one specific question? Email hello@werz.ai