Discovery
Audit current site, define conversion goals, map user journeys. Leave with measurable targets.
Bakersfield web development built to convert.
Custom Next.js sites, real CMS, SEO from day one.
“By far the best experience I've had filming video.”
Michael ShuffetFounder & CEO, Compose AI
“Every single person I've shown it to says, 'I understand what it is.' That's a successful video.”
Process
How web development actually moves.
Design & spec
Figma reviewed in the browser, not a slide. Component-level spec before any code is written.
Build
Next.js + TypeScript. CMS integrated. Core Web Vitals tuned. Ship to staging weekly so you see progress.
Launch & iterate
Migration, QA, launch. Then we stick around — analytics review monthly, A/B tests run quarterly.
Coverage
Around Bakersfield & beyond.
Areas served from Bakersfield
- Downtown
- Westchester
- Oleander
- Stockdale
- Riverlakes
- Delano
- Tehachapi
- Visalia
- Ridgecrest
- Tulare
Industries we serve
- Healthcare
- Real Estate
- Restaurants & Food
- Professional Services
- Education
- Manufacturing
- Nonprofit
- Hospitality
- Technology
Details
Web Development, in detail.
- California-licensed
Overview
We build fast sites for the southern Central Valley businesses — and we measure what they earn.
Most agency sites look great in Figma and break in Chrome. WERZ builds production-grade sites for Bakersfield businesses — Next.js, accessible by default, Core Web Vitals tuned, integrated with your CRM and analytics. We work with energy and oil, agriculture, and healthcare teams who need a site that does its job: turn traffic into pipeline.
Every WERZ site ships with technical SEO already done — sitemap, robots, schema, OG cards, internal linking. We integrate with your existing tools (HubSpot, Salesforce, Stripe, your booking system) instead of forcing a re-platform. The CMS is editor-friendly so your marketing team can ship landing pages without a ticket. We host on Vercel or your infra, monitor uptime and Web Vitals, and stick around for iterations after launch. Bakersfield clients ship in 4-8 weeks, not 4 months.
What Bakersfield buyers get with us.
- Next.js / TypeScript / Tailwind
- Core Web Vitals & Lighthouse 90+
- Schema.org + structured SEO baked in
- Real CMS — Sanity, Contentful, or custom
- CRM, analytics, and booking integrated
- On-the-ground in Bakersfield for kickoffs and reviews
FAQ
Common questions.
Is WERZ available for web development projects in Bakersfield?
Yes. WERZ services Bakersfield and the Kern County region from a Fresno base, with crew, gear, and editorial capacity sized to the project.
How does WERZ price video, web, or marketing work?
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
Can WERZ work from a fixed budget?
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Are there ongoing retainers, or only project work?
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
How long does a typical engagement take?
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
More questions (5)
Can you accommodate a tight deadline?
Yes, when the scope and approval lanes are tight. Rush projects work best when the team can lock decisions quickly and accept fewer revision rounds. We will tell you upfront if a deadline is unrealistic for the scope.
What happens after the project ships?
Delivery, any post-launch support and ongoing work are agreed in your scope. We can discuss additional content, optimization or campaign support once the initial project is complete.
What does the kickoff look like?
A 60-minute working session to lock the angle, audience, and call-to-action. You leave with a one-pager you can share internally — goal, deliverables, schedule, and success metrics.
How are revisions handled?
Review stages and included revision rounds are defined in the proposal. Consolidated feedback helps keep the schedule clear; additional rounds or changes to the agreed brief are estimated before proceeding.
Who owns the final files?
Your agreement specifies delivered files and usage rights. Raw footage, RAW photographs and editable project files are agreed separately. Music, talent, stock and other third-party assets remain subject to their licenses; tell us your intended channels, territories and campaign duration before production.
Nearby cities.
Plan your Bakersfield web development project.
Tell us the goal, the audience, and the deliverables. We'll scope the project around how Bakersfield teams actually work.
Not ready for a call? Send a brief — written reply within one business day — or estimate your budget in two minutes.
- 2
- launch films featured by Y Combinator (Cosmic Robotics, Rhem Labs)
- 4 days
- Hemlock (YC F26): scoping call to a wrapped shoot
- 100K+
- impressions on Rhem Labs’ launch
- 45
- Whole Foods stores for 1971 Hook