i.
Patient Testimonial Videos
Authentic patient stories that build trust and showcase your care quality. Filmed with proper consent processes and reviewed against your compliance guidelines.
Industries/Healthcare
Marketing for healthcare providers.
Video production, websites, and marketing designed for medical practices, clinics, and healthcare organizations. We understand HIPAA, patient consent, and the realities of compliance review.
HIPAA-awareMedical facility experiencePatient-consent processADA-accessible buildsCalifornia-wide
Quick answer
What does healthcare marketing and video cost?
Healthcare marketing budgets typically run $50,000 to $250,000 annually for clinics and multi-location practices. That covers 4–6 patient stories, 2–3 provider intro films, recurring social cutdowns, paid media, and a refreshed website. Smaller practices often start at $25,000 with a single hero patient-story film.
By the numbers
Outcomes we've seen.
- 45%
- Increase in patient inquiries
- 3x
- Website traffic growth
- 60%
- Higher video engagement
Updated 3 min read
Healthcare marketing is unlike any other industry. Patient privacy is non-negotiable, advertising regulations vary by specialty, and trust is the lever that actually moves new patient inquiries. We work inside those constraints — not around them — so the content you produce passes compliance review the first time and converts patients on its own merits.
While we're not a covered entity ourselves, we follow HIPAA-aware production practices: proper patient consent processes, secure file handling, and compliance-friendly content review with your legal team. We've filmed at hospitals, ambulatory surgery centers, and private practices across California, and we know how to capture meaningful patient stories without ever putting your organization at risk.
Services
Healthcare services.
ii.
Medical Practice Websites
HIPAA-aware websites with online booking, provider directories, patient portal links, and ADA accessibility — built for local search and new patient capture.
iii.
Healthcare Marketing
Local SEO, paid search, and content marketing to attract new patients in your area. Specialty-specific keyword strategy and conversion-tuned landing pages.
iv.
Provider Recruitment Videos
Showcase your culture and attract top medical talent to your practice. Profiles, facility tours, and culture films built for the recruiting funnel.
Why WERZ
What healthcare teams get with us.
- HIPAA-aware production practices
- Experience with medical terminology
- Patient consent process expertise
- Compliance-friendly content review
- Medical facility filming experience
- Healthcare SEO specialists
“WERZ was willing to go the extra mile. The whole process was done well — and it showed.”
Pier Luigi
CEO & Co-founder, Evolution Devices
FAQ
Common questions.
Does WERZ have experience with HIPAA compliance in video production?
Yes. WERZ follows HIPAA-aware production practices including proper patient consent processes, secure file handling, and compliance-friendly content review. We have experience filming at medical facilities and working with healthcare legal and compliance teams.
What types of healthcare video does WERZ produce?
We produce patient testimonial videos, physician and provider profile videos, facility tours, healthcare recruitment content, patient education videos, and brand films for clinics, hospitals, and medical practices across California.
Can WERZ build a website for my medical practice?
Yes. WERZ builds custom medical practice websites with online booking integration, provider directory pages, patient portal links, ADA accessibility compliance, and local SEO optimisation. Every site is HIPAA-aware and built to convert new patient inquiries.
How does WERZ help healthcare providers attract new patients?
We combine local SEO, paid search (Google Ads), patient testimonial videos, and content marketing to increase your practice's visibility and credibility. Clients typically see 30–50% increases in new patient inquiries within 6 months of launching a full campaign.
How does WERZ price video, web, or marketing work?
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
Can WERZ work from a fixed budget?
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Are there ongoing retainers, or only project work?
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
How long does a typical engagement take?
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
Can you accommodate a tight deadline?
Yes, when the scope and approval lanes are tight. Rush projects work best when the team can lock decisions quickly and accept fewer revision rounds. We will tell you upfront if a deadline is unrealistic for the scope.
What happens after the project ships?
Every engagement includes a 30-day post-launch window for fixes, polish, and analytics review. From there we can move into a retainer for ongoing content, optimization, or campaign management.
Get started
Ready to grow your practice?
Let's talk about how we can help you attract and retain patients while staying inside compliance.
Schedule a consultationHave one specific question? Email hello@werz.ai