A patient-facing awareness campaign for one of California's largest children's hospitals — filmed inside a working facility with a consent-aware production plan.
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Client
Valley Children's
Campaign
Sleep study awareness
Shot
On-site at the hospital, California
WERZ role
Production, edit, and client-led consent and review workflow
Healthcare organizations in the public work library
01
Children's hospital campaign — Valley Children's
02
Sang Pediatrics films — brand spot and provider profile
CA
Filmed at working California medical facilities
Services
Healthcare services.
ii.
Medical Practice Websites
Marketing websites can include provider directories, patient-portal links, and approved booking integrations. The provider and its vendors remain responsible for HIPAA, accessibility, security, and legal compliance.
iii.
Healthcare Marketing
Local SEO, paid search, and content marketing to attract new patients in your area. Specialty-specific keyword strategy and conversion-tuned landing pages.
iv.
Provider Recruitment Videos
Showcase your culture and attract top medical talent to your practice. Profiles, facility tours, and culture films built for the recruiting funnel.
i.
Patient Testimonial Videos
Authentic patient stories that build trust and showcase your care quality. Filmed with proper consent processes and reviewed against your compliance guidelines.
Clip bank
Provider content, in rotation.
Brand spots, provider profiles, and social clips for California healthcare organizations — Sang Pediatrics, Dr. Treat, and Evolution Devices, all in the public portfolio.
“WERZ was willing to go the extra mile. The whole process was done well — and it showed.”
Pier LuigiCEO & Co-founder, Evolution Devices
Details
Healthcare, in detail.
Client-led privacy review
Medical facility experience
Patient-consent process
ADA-accessible builds
US + Germany productions
What does healthcare marketing and video cost?
WERZ prices healthcare work after confirming facilities, consent and review requirements, shoot days, and deliverables — a single provider film and a multi-location campaign are different scopes, so this page does not present an unsupported market average. The published references are the Valley Children's sleep-study campaign and provider films for Sang Pediatrics, Dr. Treat, and Evolution Devices.
Overview
The client remains responsible for HIPAA, consent, medical claims, and compliance approval.
Healthcare marketing involves patient privacy, consent, medical claims, and advertising rules that vary by organization and specialty. WERZ can build client and legal review steps into the production plan, but it does not guarantee regulatory approval or determine a provider's compliance obligations.
WERZ has filmed at medical facilities in California. For each project, the provider identifies consent, privacy, site-access, storage, claims, and approval requirements; WERZ confirms whether it can support the requested workflow before booking.
What healthcare teams get with us.
Client-led privacy requirements
Experience with medical terminology
Consent requirements mapped before filming
Client and legal review checkpoints
Medical facility filming experience
Healthcare SEO specialists
FAQ
Common questions.
Does WERZ determine HIPAA compliance for a video production?
No. The healthcare provider and its qualified advisers must identify privacy, consent, access, storage, claims, and approval requirements. WERZ has medical-facility production experience and can confirm whether it can follow the written project requirements before booking.
What types of healthcare video does WERZ produce?
We produce patient testimonial videos, physician and provider profile videos, facility tours, healthcare recruitment content, patient education videos, and brand films for clinics, hospitals, and medical practices across California.
Can WERZ build a website for my medical practice?
Yes. WERZ can build a marketing website with provider pages, patient-portal links, local SEO foundations, and approved booking integrations. The practice and its platform vendors remain responsible for HIPAA, accessibility, security, and legal compliance.
How does WERZ help healthcare providers attract new patients?
We combine local SEO, paid search (Google Ads), patient testimonial videos, and content marketing to increase your practice's visibility and credibility. WERZ reports campaign performance against the practice's own baseline rather than promising a universal result.
How does WERZ price video, web, or marketing work?
Pricing is scope-based, not template-based. We define deliverables, audience, locations, crew, and revisions before quoting — so the budget reflects actual production needs rather than a pre-set tier.
More questions (5)
Can WERZ work from a fixed budget?
Yes. A fixed budget works best when deliverables, locations, revision rounds, and timeline are clear before production starts. We will tell you what is achievable inside the budget rather than promise more than the scope supports.
Are there ongoing retainers, or only project work?
Both. Most marketing and web programs run as monthly retainers (strategy, content, optimization). Video and brand projects are typically scoped per engagement, with optional content retainers for ongoing assets.
How long does a typical engagement take?
Discovery and strategy run 1–2 weeks; production and build run 3–8 weeks depending on scope; launch and iteration kicks off after delivery. Marketing programs are ongoing with measurable milestones at month one, month three, and month six.
Can you accommodate a tight deadline?
Yes, when the scope and approval lanes are tight. Rush projects work best when the team can lock decisions quickly and accept fewer revision rounds. We will tell you upfront if a deadline is unrealistic for the scope.
What happens after the project ships?
Delivery, any post-launch support and ongoing work are agreed in your scope. We can discuss additional content, optimization or campaign support once the initial project is complete.
Related
Ready to grow your practice?
Let's talk about how we can help you attract and retain patients while staying inside compliance.
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Dr. Treat · social clip
Dr. Treat · social clip