1971 Hook case study / Stores

1971 Hook is in 45 Whole Foods stores.

Northern California, Boise and Reno — updated May 2026.

San Francisco8 stores

East Bay4 stores

South Bay / Peninsula10 stores

Marin / North Bay6 stores

Wine Country1 store

Contra Costa / Tri-Valley6 stores

Fremont1 store

Sacramento Area3 stores

Central Valley1 store

Central Coast3 stores

Out of State2 stores

The build behind the launch

From Hudson Valley peppers to 45 Whole Foods stores.

An owned WERZ product — 1971 Hook was founded by WERZ founder Sebastian Werz.

1971 Hook bottles on the hot-sauce shelf at Whole Foods Market
Whole Foods Market, hot-sauce shelf, May 2026.

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