Sebastian Werz.
Founder & Director of WERZ. Founder of 1971 Hook, now in 45 Whole Foods stores.
UC Berkeley ’16
In 45 Whole Foods storesSebastian Werz founded WERZ in 2018 after UC Berkeley and a Y Combinator-backed company in the W17 batch. The startup habit stays: scope tightly, ship work that compounds.
The work is a function of the team that ships it.
In 2024 he founded 1971 Hook, a hot sauce from Hudson Valley pepper farms. The brand film came before retail; by May 2026 it was in 45 Whole Foods stores. He is FAA Part 107 certified and directs the studio’s aerial work.
Where I work.
Video production
Brand films, commercials and customer stories. 70+ projects.
Climate tech & cleantech
Field documentation and investor films, including Cosmic Robotics.
CPG brand-building
1971 Hook, from soil sourcing to retail buyer rooms.
Drone cinematography
FAA Part 107 aerial work for solar, agriculture and brand films.
Creative direction
Build the brand before the campaign, and the campaign around the buyer.
Web development
Next.js sites and headless commerce, built for speed.
Selected engagements.
Let’s make something.
Work directly with the founder. A free 30-minute call.
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- 2
- launch films featured by Y Combinator (Cosmic Robotics, Rhem Labs)
- 4 days
- Hemlock (YC F26): scoping call to a wrapped shoot
- 100K+
- impressions on Rhem Labs’ launch
- 45
- Whole Foods stores for 1971 Hook