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Selected film stills
Hemlock — Product Launch Film film still 1
Hemlock — Product Launch Film film still 2
Hemlock — Product Launch Film film still 3
Hemlock — Product Launch Film film still 4
Hemlock — Product Launch Film film still 5
Hemlock — Product Launch Film film still 6
Hemlock — Product Launch Film film still 7
Hemlock — Product Launch Film film still 8

Video Production · Product Launch · Live Action · Interviews · Motion Graphics · Sound Design

Hemlock — Product Launch Film

A launch film for Hemlock (YC F26): founder Julian Olschwang introduces the EMG bracelet that measures how hands apply force, shown on skilled workers and a robot arm.

Client
Hemlock
Service
Video Production
Industry
Robotics & Physical AI
Year
2026
Production services
Product launch video production, Product Launch, Interviews
Assets delivered
4K launch film, 1080p launch film, Captioned founder interview, Portfolio stills
Read the production case study →
01Overview

Hemlock builds an EMG bracelet that reads forearm muscle activity to measure finger force and contact, giving physical-AI teams the signal that egocentric video misses. WERZ’s launch film puts founder Julian Olschwang on camera with the bracelet on his wrist and the robot arm it trains beside him, then cuts to skilled workers at a sink, an engine and a workbench with hand-tracking and force overlays. The film closes on Hemlock’s own result: the same nine minutes of demonstrations, once as video only and once with the bracelet’s data, and a tenfold higher success rate. WERZ went from a Thursday scoping call to a wrapped two-camera shoot by Monday, mid-batch.

02About the Client

Hemlock is a YC F26 company building an EMG bracelet that captures how skilled workers apply force with their hands, as training data for robots. Its founder is Julian Olschwang.

03The Challenge

Explain a new kind of data, the force behind a worker’s hands, clearly enough for a launch, without the flashy elements that dilute it.

04Our Approach

Film the founder with the real product: the bracelet on his wrist and the robot arm it trains in frame together. Pair the interview with egocentric footage of skilled work, add hand-tracking and force overlays, and end on the measured result.

05Results

The launch film was featured in Y Combinator’s public Hemlock (YC F26) launch announcement.

06Production Breakdown

A launch film for Hemlock (YC F26): founder Julian Olschwang introduces the EMG bracelet that measures finger force, shown on skilled workers and a robot arm.

Production
InterviewsEgocentric footageHand-tracking overlaysMotion graphicsSound design
More work

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2
launch films featured by Y Combinator (Cosmic Robotics, Rhem Labs)
4 days
Hemlock (YC F26): scoping call to a wrapped shoot
100K+
impressions on Rhem Labs’ launch
45
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