Rhem Labs — Product Launch Film

01Overview

Rhem is a health assistant robot designed to help parents with everyday tasks and share chosen wellness updates with family. WERZ’s launch film introduces the product through a mother-and-daughter story, balancing interviews and FaceTime conversations with close-up demonstrations of health sensing, prescription support, calls, reminders and cooking questions. The finished film combines a warm, grain-rich grade with tracked Rhem screen replacements, floating phone notifications, animated feature titles and detailed dialogue, music and sound effects. A title-free website version and 4K stills extend the campaign beyond the main film.

02About the Client

Rhem Labs is a YC F26 company building health assistant robots for parents. Its founders, Huey and Jacob Shen, are a father-and-son team.

03The Challenge

Explain a broad set of robot features while keeping the reason for the product clear: supporting a parent’s independence and helping family stay connected.

04Our Approach

Build the launch around mother-and-daughter conversations, then connect each concern to a visible product interaction. Integrate the supplied UI into handheld footage with tracked screen replacements and foreground masking, and use pacing and sound to keep demonstrations concise.

05Results

The launch film was featured in Y Combinator’s public Rhem Labs (YC F26) launch announcement.