01Overview
GovPlus — a digital platform that has processed over 1 million US government applications (passports, TSA PreCheck, SSA, and more) — commissioned WERZ to produce 15-second and 30-second commercial spots to drive awareness and customer acquisition.
02About the Client
Online platform that automates US government paperwork (passports, SSA cards, TSA PreCheck, birth certificates, EINs). 1M+ applications processed. 4.8-star Trustpilot rating across 8,900+ reviews. AWS-hosted, PCI DSS compliant, Norton 360 protected.
03Production Breakdown
Consumer-friendly GovTech commercial showing how GovPlus simplifies paperwork like passports, birth certificates, and taxes through a mobile-first application flow presented in a bright living-room scenario.
Natural daylight living-room staging, two-person couch interaction, passport and phone closeups, clean app-screen composites, and a bold GOV+ logo resolve make the piece feel accessible, modern, and trustworthy.
Deliverables
- 15-second commercial
- 30-second consumer app ad
- paid social acquisition spot
- app-demo commercial
Production
- live action production
- actor direction
- home location shoot
- phone screen compositing
- prop handling
- consumer lifestyle coverage
- graphic end card
- editorial pacing
Visual Style
- passport prop
- smartphone UI
- couch conversation
