01Overview
Trapunzel prepares seared steak with 1971 Hook in the opening episode of WERZ's recurring Instagram chef cooking series for the brand. Each episode pairs a different chef with a signature dish, building 1971 Hook's identity around culinary creativity and the versatility of the sauce. Produced for weekly social distribution on Instagram.
02About the Client
Premium artisan hot pepper sauce.
03Production Breakdown
Trapunzel prepares seared steak with 1971 Hook in the opening episode of WERZ's recurring Instagram chef cooking series for the brand. The work lives inside a recurring chef-driven content format built to keep the brand flavorful and socially engaging. 1971 Hook is a Hudson Valley, New York hot sauce brand focused on handcrafted small-batch sauces made with fresh peppers, white vinegar, and salt.
The visual language likely centers on sauce bottle hero shots, food prep closeups, chef hands in motion, plating details, texture-rich ingredients, shaped into a cpg chef execution for 1971 Hook.
Deliverables
- social cooking episode
- vertical social cut
- brand engagement content
Production
- culinary capture
