A 25-clip short-form content series shot at Dr. Treat's San Francisco clinic for Instagram, TikTok, and in-app distribution.
WERZ produced a bank of short-form clinic videos inside Dr. Treat's San Francisco space, capturing doctors, patients, and product moments that could be cut into a steady stream of social placements without losing a consistent visual identity.
Project Details
About the Client
Dr. Treat is a Y Combinator-backed veterinary startup building consumer-friendly pet care services and app-based access to treatment guidance.
Our Approach
We structured the shoot around repeatable setups, fast resets, and subject-driven moments so the team could leave with 25 distinct clips instead of a single hero asset.
Results
The final delivery gave Dr. Treat a reusable social library for organic posting, paid distribution, and app surfaces across multiple placements.