01Overview
Junk King — now part of Neighborly, the world's largest home services franchisor — commissioned WERZ to produce 15-second and 30-second brand commercials that ran across the franchise's 190+ locations nationwide. The spots communicate Junk King's eco-friendly positioning and nationwide scale.
02About the Client
The #1-rated junk removal franchise in North America. 190+ locations across the US and Canada. Part of Neighborly — the world's largest home services franchisor (19 brands, 5,000+ locations). Founded 2005 in San Carlos, CA. Diverts 60% of materials from landfills. Franchise Times Top 400 ranked.
03Production Breakdown
Direct-response household commercial following a clutter problem, Junk King pickup, and clear after-state reveal so the value proposition lands instantly.
A suburban driveway setup, family dialogue beats, branded truck arrival, before-and-after garage imagery, and a bold end-card CTA keep the spot simple, clear, and conversion-oriented.
- 30-second TV spot
- home-service ad
- franchise commercial
- paid social cutdown source
- scripted family casting
- service demo coverage
- direct-response editorial
- on-screen CTA
- brand supers
- location production
- suburban driveway
- garage clutter
- branded truck
- family interaction
- after reveal
