01Overview
Junk King — now part of Neighborly, the world's largest home services franchisor — commissioned WERZ to produce 15-second and 30-second brand commercials that ran across the franchise's 190+ locations nationwide. The spots communicate Junk King's eco-friendly positioning and nationwide scale.
02About the Client
The #1-rated junk removal franchise in North America. 190+ locations across the US and Canada. Part of Neighborly — the world's largest home services franchisor (19 brands, 5,000+ locations). Founded 2005 in San Carlos, CA. Diverts 60% of materials from landfills. Franchise Times Top 400 ranked.
03Production Breakdown
Direct-response household commercial following a clutter problem, Junk King pickup, and clear after-state reveal so the value proposition lands instantly.
A suburban driveway setup, family dialogue beats, branded truck arrival, before-and-after garage imagery, and a bold end-card CTA keep the spot simple, clear, and conversion-oriented.
Deliverables
- 30-second TV spot
- home-service ad
- franchise commercial
- paid social cutdown source
Production
- scripted family casting
- service demo coverage
- direct-response editorial
- on-screen CTA
- brand supers
- location production
Visual Style
- suburban driveway
- garage clutter
- branded truck
- family interaction
- after reveal
- bold end card
Why It Works
- Shows WERZ can build a direct-response problem-solution arc with very little wasted time.
- Demonstrates simple but effective service-brand staging and conversion-first CTA execution.
- Useful proof for local service, franchise, and home-improvement pitches.
Key Shots
Shot 1 · problem-state opener
The spot opens with a family and a cluttered garage setup that makes the need obvious in a single glance.
Shot 2 · service arrival beat
Branded truck and crew interaction turn the problem into a service encounter, not just an abstract inconvenience.
Shot 3 · family reaction beat
The ad holds on family dialogue and reaction shots long enough to make the service outcome feel personal.
Shot 4 · after reveal
A clean garage reveal makes the payoff unmistakable and keeps the ad conversion-focused.
Shot 5 · cta close
The branded end card closes with a clear web and phone CTA instead of a vague brand impression.
On-Screen Text
