01Overview
WERZ produced a combined model and product photography/video campaign for 1971 Hook. The campaign featured editorial-style high-contrast visual treatment consistent with the brand's minimal, design-forward identity. Deliverables span e-commerce product assets, social campaign content, and print-ready photography — all produced in a single multi-format shoot.
02About the Client
Premium artisan hot pepper sauce. Perfect 5-star rating.
03Production Breakdown
Editorial product-fashion mini campaign using model interaction and high-contrast lighting to make 1971 Hook feel design-forward, premium, and ready for e-commerce or paid social use.
White studio space, bottle hero turns, stylized hand interaction, and crisp shadow detail keep the work rooted in product beauty while still feeling fashion-adjacent.
Deliverables
- product campaign video
- e-commerce motion asset
- social cutdown source
- print and digital campaign support
Production
- studio lighting design
