
1971 Hook
A studio brand session pairing 1971 Hook's signature hot pepper sauce with model Alyssa. The shoot blends editorial attitude with product focus — bold red accents against clean white, with a boxing glove as the unexpected prop.
1971 Hook is a Hudson Valley, New York hot sauce brand focused on handcrafted small-batch sauces made with fresh peppers, white vinegar, and salt. The brand leans into clean ingredients, bold flavor, and a regional culinary identity.
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- 2
- launch films featured by Y Combinator (Cosmic Robotics, Rhem Labs)
- 4 days
- Hemlock (YC F26): scoping call to a wrapped shoot
- 100K+
- impressions on Rhem Labs’ launch
- 45
- Whole Foods stores for 1971 Hook
