The difference
positioningWERZ
WERZ runs outbound and lifecycle marketing for California businesses. Strategy, list-building, sequencing, creative, deliverability, and reporting — all operated by senior marketers using Clay (and HubSpot / Customer.io / Klaviyo) as part of the stack. The work is the strategy and execution, not the software.
Clay
Clay is the leading outbound data + sequencing tool. Combines waterfall enrichment from 50+ data providers with AI-powered list-building and lightweight sequencing. Built for outbound teams who already have an SDR or growth ops operator running it day-to-day.
Side-by-side
feature comparisonMarketing run for you
Team + strategy + execution
A tool you operate
Software, not labor
Live campaigns in 2-3 weeks
Audit, plan, kickoff
1-4 weeks of ramp
Self-service learning curve
In-house — video, design, copy
Creative is part of the service
BYO
You write everything
We use Clay + others
Best-fit per use case
Clay's waterfall enrichment
Industry-leading data quality
$4-15K/mo retainer
Includes labor + tools
$149-$800/mo + credits
Tool only, scales with usage
Senior marketers per account
Funnel design, ICP, channel mix
Self-serve docs
Templates + community
Teams without an in-house operator
Need marketing to actually happen
Teams with growth-ops roles
Need scale without hiring
Weekly Slack + monthly readout
Insights + decisions
Self-serve dashboards
Powerful, you build them
FAQ
WERZ vs clayDo I need WERZ if I already have Clay?
Depends on whether you have someone running it. Clay without an operator doesn't ship campaigns — it just sits there enriching lists. WERZ retainers usually include operating Clay (or your existing tool) — we do the strategy, copy, and execution while the tool stores data.
Does WERZ replace Clay, or work with it?
Work with. We don't sell software. Many of our clients have Clay; we operate it for them. We layer in additional channels (email, paid social, content) that Clay doesn't cover, and the agency-tool combination usually outperforms tool-alone.
What does the math look like?
Clay Pro alone runs $5-10K/year. Add a growth-ops operator ($90-130K all-in). That's $95-140K/year for tool + operator. A WERZ retainer at $8K/mo is $96K/year and includes the full team — strategy, creative, copy, execution. Smaller companies usually get more leverage from the agency. Larger ops with multiple operators benefit from tool ownership.
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