01Overview
Fresno County commissioned WERZ to produce a promotional commercial for the Fresno County Wine Journey, a regional agritourism initiative connecting visitors to local wineries, vineyards, and tasting rooms. The spot ran across regional TV and digital channels.
02About the Client
Fresno County is California's agricultural heartland, producing more than 350 crops on 1.9 million acres of farmland. The county's Wine Journey initiative promotes its growing agritourism economy, connecting visitors to local wineries, vineyards, and farm-to-table experiences.
03Production Breakdown
Regional tourism spot selling Fresno County's wine trail through bottles, barrel rooms, tasting experiences, and vineyard landscapes in a concise commercial format.
Bottles on shelves, barrel stacks, tasting pours, vineyard scenes, and destination-style supers make the piece feel like a compact tourism ad with real local texture.
Deliverables
- 30-second tourism spot
- regional campaign video
- digital ad creative
- hospitality cutdown source
Production
- tourism-focused editorial
- wine and hospitality cinematography
- location montage
- commercial finishing
- regional campaign storytelling
Visual Style
- bottle lineup
- barrel room
- vineyard rows
- tasting pours
- destination supers
Why It Works
- Shows WERZ can package multiple locations and wine experiences into a cohesive regional invitation.
- Demonstrates strong tourism pacing where place, product, and hospitality all read quickly.
- Useful proof for counties, DMOs, tourism boards, and wine-country campaigns.
Featured Voices
Wine Journey
Featured subject associated with Fresno County.
Key Shots
Shot 1 · destination opener
The opening frames Fresno County as a destination through wine-forward visuals instead of generic geography shots.
Shot 2 · craft-and-process beat
Barrels, bottling, and cellar imagery add craft credibility to the tourism message.
Shot 3 · tasting-experience beat
Pours and guest moments turn the spot from a production story into an invitation to visit and taste.
Shot 4 · regional-message close
The commercial closes with a direct tourism call tied to wineries and breweries across the county.
On-Screen Text
