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Fresno County — Wine Journey — Commercial Spot, poster frame

Video Production · :30 Spot · Live Action · Color Grade · Sound Design · Tourism

Wine Journey — Commercial Spot

30-second commercial promoting the Fresno County Wine Journey — celebrating the region's growing wine trail and agritourism scene.

Client
Fresno County
Service
Video Production
Industry
Government / Tourism
Year
2023
Runtime
0:30
Location
Central Valley, CA
Production services
Video Production
Assets delivered
30-second tourism spot, regional campaign video, digital ad creative, hospitality cutdown source, Video
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01Overview

Fresno County commissioned WERZ to produce a promotional commercial for the Fresno County Wine Journey, a regional agritourism initiative connecting visitors to local wineries, vineyards, and tasting rooms. The spot ran across regional TV and digital channels.

02About the Client

Fresno County is California's agricultural heartland, producing more than 350 crops on 1.9 million acres of farmland. The county's Wine Journey initiative promotes its growing agritourism economy, connecting visitors to local wineries, vineyards, and farm-to-table experiences.

Fresno County ↗Wine Journey ↗Visitfresnocounty ↗
From the film
03Production Breakdown

Regional tourism spot selling Fresno County's wine trail through bottles, barrel rooms, tasting experiences, and vineyard landscapes in a concise commercial format.

Bottles on shelves, barrel stacks, tasting pours, vineyard scenes, and destination-style supers make the piece feel like a compact tourism ad with real local texture.

Deliverables
30-second tourism spotregional campaign videodigital ad creativehospitality cutdown source
Production
tourism-focused editorialwine and hospitality cinematographylocation montagecommercial finishingregional campaign storytelling
Visual style
bottle lineupbarrel roomvineyard rowstasting poursdestination supers
Why it works
  • Shows WERZ can package multiple locations and wine experiences into a cohesive regional invitation.
  • Demonstrates strong tourism pacing where place, product, and hospitality all read quickly.
  • Useful proof for counties, DMOs, tourism boards, and wine-country campaigns.
Featured voices
Wine JourneyFeatured subject associated with Fresno County.
Key shots
Shot 1 · destination openerThe opening frames Fresno County as a destination through wine-forward visuals instead of generic geography shots.
Shot 2 · craft-and-process beatBarrels, bottling, and cellar imagery add craft credibility to the tourism message.
Shot 3 · tasting-experience beatPours and guest moments turn the spot from a production story into an invitation to visit and taste.
Shot 4 · regional-message closeThe commercial closes with a direct tourism call tied to wineries and breweries across the county.
On-screen text
Visit Fresno County Wineries and BreweriesFresno CountyWine Journey — Commercial SpotWine Journey
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