Dan Olson Racing Products
(213) 376-6570hello@werz.aiBook a call
Dan Olson Racing Products — Brand Film, poster frame

Video Production · Brand Film · Live Action · Color Grade · Sound Design · Automotive

Brand Film

Brand film for Dan Olson Racing Products — capturing the speed, precision, and craft of a performance racing parts company.

Client
Dan Olson Racing Products
Service
Video Production
Industry
Automotive / Racing
Year
2023
Runtime
0:30
Location
Central Valley, CA
Production services
Video Production, Brand Film
Assets delivered
brand film, product capability video, trade-show loop source, automotive promo asset, Video
Book a call
01Overview

Dan Olson Racing Products commissioned WERZ to produce a brand film showcasing their performance racing parts and capabilities. The film captures the speed, precision, and craftsmanship behind the company's product line.

02About the Client

Dan Olson Racing Products is a performance racing parts company serving motorsport enthusiasts and competitive racing teams. The company specializes in aftermarket components and custom fabrication for performance vehicles.

Racerconnect ↗Epartrade ↗GV Wire ↗
From the film
03Production Breakdown

Precision-machining brand film turning Dan Olson Racing Products' fabrication environment into a performance-driven industrial story for serious motorsport buyers.

Metalworking, welding sparks, close machining detail, and finished racing-part beauty shots create a high-performance manufacturing tone throughout.

Deliverables
brand filmproduct capability videotrade-show loop sourceautomotive promo asset
Production
machine-shop productionmacro product cinematographyindustrial process coverageperformance-brand editorialhigh-contrast grade
Visual style
machined metalwelding sparksshop-floor toolsperformance parts closeupsindustrial texture
Why it works
  • Shows WERZ can make technical fabrication feel premium and performance-oriented for niche buyers.
  • Demonstrates confident coverage of sparks, machinery, and manufactured detail under real shop conditions.
  • Useful proof for automotive, fabrication, industrial, and hardware-product pitches.
Key shots
Shot 1 · shop-floor openerThe piece opens in the fabrication environment so the audience immediately understands the work is real and process-heavy.
Shot 2 · machining detail beatClose coverage of metal shaping and part finishing gives the film the precision feel expected in motorsports.
Shot 3 · welding-and-energy beatSpark-heavy process moments add performance intensity and keep the industrial footage visually dynamic.
Shot 4 · finished-product closeThe ending resolves on polished parts and brand impression so the process ties back to buyer confidence.
On-screen text
Dan Olson Racing ProductsBrand Film
More work
Still from Valley Children's Hospital — Sleep Medicine CampaignValley Children's Hospital · Video ProductionSleep Medicine CampaignStill from Fresno EDC — Program Introduction VideosFresno EDC · Video ProductionProgram Introduction VideosStill from Cosmic Robotics — Cosmic-1 Launch FilmCosmic Robotics · Video ProductionCosmic-1 Launch FilmStill from WERZ Showreel — September 2026WERZ · Video ProductionWERZ Showreel — September 2026Still from Hemlock — Product Launch FilmHemlock · Video ProductionHemlock — Product Launch FilmStill from Rhem Labs — Product Launch FilmRhem Labs · Video ProductionRhem Labs — Product Launch Film

Let’s make something.

A free 30-minute call. You leave with scope, a timeline and a price.

Book a callSee the work

Not ready for a call? Send a brief — written reply within one business day — or estimate your budget in two minutes.

2
launch films featured by Y Combinator (Cosmic Robotics, Rhem Labs)
4 days
Hemlock (YC F26): scoping call to a wrapped shoot
100K+
impressions on Rhem Labs’ launch
45
Whole Foods stores for 1971 Hook