01Overview
Artifex Vitae ('Maker of Life') is the artist brand of Mauro Carrera — a visual artist, muralist, and creative director. WERZ produced 'Artifex Sui,' a vertical format brand film for Carrera's Instagram story campaign, capturing his artistic process, studio work, and brand identity in a cinematic short format.
02About the Client
Artifex Vitae ('Maker of Life') is the artist brand of Mauro Carrera — a visual artist, muralist, and creative director based in California. Carrera's work spans large-scale murals, fine art, and brand identity, exploring themes of cultural identity, faith, and the human experience.
03Production Breakdown
Stylized artist-brand film combining portraiture, studio/process imagery, and surreal location work to frame Artifex Vitae as a full visual identity rather than a simple artist interview.
Moody closeups, painterly textures, desert or exterior tableaus, and intense portrait compositions make the work feel more like an artist manifesto than a standard profile video.
Deliverables
- artist brand film
- Instagram story campaign asset
- creative-identity promo
- social cutdown source
Production
