Artifex Vitae ('Maker of Life') is the artist brand of Mauro Carrera — a visual artist, muralist, and creative director. WERZ produced 'Artifex Sui,' a vertical format brand film for Carrera's Instagram story campaign, capturing his artistic process, studio work, and brand identity in a cinematic short format.
02About the Client
Artifex Vitae ('Maker of Life') is the artist brand of Mauro Carrera — a visual artist, muralist, and creative director based in California. Carrera's work spans large-scale murals, fine art, and brand identity, exploring themes of cultural identity, faith, and the human experience.
From the film
03Production Breakdown
Stylized artist-brand film combining portraiture, studio/process imagery, and surreal location work to frame Artifex Vitae as a full visual identity rather than a simple artist interview.
Moody closeups, painterly textures, desert or exterior tableaus, and intense portrait compositions make the work feel more like an artist manifesto than a standard profile video.
Deliverables
artist brand filmInstagram story campaign assetcreative-identity promosocial cutdown source
Production
portrait directionstylized lightingartist-process coveragecinematic editorialbrand-world art direction
Visual style
moody portrait lightingartist process detailssurreal exterior settingstexture-rich closeupsdark fashion-forward palette
Why it works
Shows WERZ can build a strong authored visual world for a creative individual, not only commercial brands.
Demonstrates confidence with mood-heavy portraiture and abstract identity storytelling.
Useful proof for artists, founders, fashion, and culture-led brand briefs.
Featured voices
Artifex SuiFeatured subject associated with Artifex Vitae.
Key shots
Shot 1 · identity openerThe opening frames the artist with heavy atmosphere and visual intent rather than explanatory exposition.
Shot 2 · process-texture beatProcess and texture inserts keep the identity film tied to making, not just image.
Shot 3 · surreal location beatExterior or conceptual imagery widens the piece into a full artist world with mythic or cinematic energy.
Shot 4 · manifesto closeThe ending consolidates mood, process, and portraiture into a distinct artist-brand signature.
On-screen text
Artifex SuiArtifex VitaeArtifex Sui — Artist Brand Film
