01Overview
WERZ produced a lifetime achievement tribute film honoring Lorraine Salazar for the California Restaurant Association. The film was presented at the annual Golden Foodie Awards — the premier restaurant recognition event in Southern California — celebrating Lorraine's contributions to California's restaurant industry.
02About the Client
The California Restaurant Association (CRA) is the largest restaurant industry trade group in California, representing 30,000+ food service establishments since 1906. The CRA advocates for the industry in Sacramento and hosts the annual Golden Foodie Awards — the premier restaurant recognition event in Southern California, honoring chefs, restaurateurs, and industry veterans.
03Production Breakdown
Tribute film honoring Lorraine Salazar through interviews, archival-feeling portraiture, restaurant-community imagery, and event recognition moments.
Warm interview setups, hospitality spaces, community and award-event visuals, and reverent editorial pacing position the piece as a polished tribute rather than a generic event montage.
Deliverables
- award tribute film
- event presentation video
- honoree profile
- association communications asset
Production
- tribute interview direction
- event coverage
- hospitality-location filming
- emotion-forward editorial
- recognition-film structure
Visual Style
- interview portraits
- hospitality interiors
- award-event atmosphere
- community and restaurant imagery
- honoree-focused framing
